Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. The book begins by presenting the essentials of usability testing, which include focusing on the user and not the product; knowing when to conduct small or large studies; and thinking of usability as hill climbing. It then reviews testing options and places usability testing into the context of a user-centered design (UCD).

It goes on to dis...

Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides relatable analogies and examples, and teaches you skills to make people want to be in your company, see things your way, and feel wonderful about it. For more than eighty years his advice has helped thousands of successful people in their busin...

What's more important to a story: a gripping plot or compelling characters? Literary-minded novelists argue in favor of character-based novels while commercial novelists argue in favor of plot-based stories, but the truth of the matter is this: The best fiction is rich in both.

Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to:

Create layered characters by considering personality traits, natural a...

?Wijsbegeerte is een betrouwbare gids voor een eerste of een hernieuwde kennismaking met de grote vragen uit de filosofie. Het boek is geen encyclopedie, geen opsomming van namen en standpunten, gevolgd door weer andere standpunten, die op hun beurt weer worden weerlegd.De auteurs vertrekken van één centrale vraag die als een rode draad door de hele tekst loopt: de vraag naar de verhouding tussen denken en werkelijkheid. Voor elk van de grote periodes uit de westerse filosofie wordt die vra...

The ultimate guide to visual storytelling! How to make the audience feel the story while they are reading the story. Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step-by-step system that will create the most successful storyboards and graphics for the best visual communication. After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to draw...

Jump into the HPLC adventure! Three decades on from publication of the 1st German edition of Veronika Meyer's book on HPLC, this classic text remains one of the few titles available on general HPLC aimed at practitioners. New sections on the following topics have been included in this fifth edition: Comparison of HPLC with capillary electrophoresisHow to obtain peak capacityvan Deemter curves and other coherencesHydrophilic interaction chromatographyMethod transferComprehensive two-dimensiona...

In Hello Everybody! a bestseller in his native Holland, Joris Luyendijk tells the story of his five yearsas a reporter in the Middle East. Young and inexperienced but fluent in Arabic, he speaks to stone throwers and soldiers, taxi drivers and professors, victims and aggressors chronicling first-hand experiences of dictatorship, occupation and war. But the more he witnesses, the less he understands and he becomes increasingly aware of the yawning gap between what he sees on the ground and wha...

From a leading expert, a groundbreaking book on the science of play, and its essential role in fueling our happiness and intelligence throughout our lives

We've all seen the happiness on the face of a child while playing in the school yard. Or the blissful abandon of a golden retriever racing across a lawn. This is the joy of play. By definition, play is purposeless, all-consuming, and fun. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral...

It was Thomas Jefferson who envisioned the United States as a great 'empire of liberty.' In the first new one-volume history in two decades, David Reynolds takes Jefferson's phrase as a key to the saga of America - helping unlock both its grandeur and its paradoxes. He examines how the anti-empire of 1776 became the greatest superpower the world has seen, how the country that offered liberty and opportunity on a scale unmatched in Europe nevertheless founded its prosperity on the labour of bl...