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Studieboeken (656)
Introduction to Operations and Supply Chain Management / 5h Edition
2021 || Paperback || Cecil Bozarth e.a. || Pearson || ook als eBook
For courses in operations and supply chain management. An integrated approach to operations and supply chain managementIntroduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both operations and supply chain management (SCM). The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source.
The 5th Edition contains updated content and thorough coverage of analytical tools and techniques that ...
Intercultural Readiness
Four Competences for Working Across Cultures
2014 || Hardcover || U. Brinkmann e.a. || Macmillan
Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty.
Procurement Principles and Management in the Digital Age / 12th edition
2021 || Paperback || Peter Baily e.a. || Pearson
Gain a comprehensive insight into the ideas and approaches to purchasing and procurement Now in its 12th edition, Procurement Principles and Management in the Digital Age by Baily, Farmer, Crocker and Jessop has been essential reading for practitioners and students of purchasing, procurement and supply chain management for nearly 50 years. The text has been updated to cover the continuous developments taking place in this field, and carefully balances emerging philosophies with proven and est...
Excellence in Business Communication / 14th Global Edition
2023 || Paperback || John Thill e.a. || Pearson
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. The 14th Edition continues to set new standards for currency and innovation.
The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication ...
Marketing and Managing Tourism Destinations / 3rd edition
2023 || Paperback || Alastair M. Morrison || Taylor & Francis
arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...
Business Skills for the 21st Century
2024 || Hardcover || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.
How AI Thinks
How we built it, how it can help us, and how we can control it
2025 || Paperback || Nigel Toon || Transworld Publishers Ltd
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
Marketing Management / 4th European Edition
European Edition
2019 || Hardcover || Kevin Keller e.a. || Pearson
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.
* The inclusion of the work of prominent European academics...
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.