For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

Provides an excellent introductory text for students on the principles and methods of statistical analysis in the life sciences, helping them choose and analyse statistical tests for their own problems and present their findings.

The new edition of this established textbook, now with full colour illustration, has been extensively revised and continues to provide a comprehensive, stimulating, readable and authoritative coverage of freshwater habitats, their communities and their functioning, the world over.

Improve your fluency and sound more natural in English. Collocations are combinations of words which frequently appear together. This book contains explanations and practice of English collocations for advanced-level (C1 to C2) learners of English.

Perfect for both self-study and classroom activities. Learn collocations in context, with lots of different topics, including 'Writing essays, assignments and reports'. Be confident about what you are learning, thanks to Cambridge research into how...

Updated and revised, this bestselling textbook provides a broad introduction to the welfare of animals large and small, farm and companion, wild and zoo. It retains the popular features of the previous editions, covering key issues such as ethics, animal pain and injury, health and disease, social conditions and welfare dilemmas and problems.

Understanding the European Union is now more crucial than ever, and this text provides a succinct but nuanced account of its development and how it works. This book will be the ideal guide for all undergraduate and postgraduate courses in political science, global affairs and European Studies.

A grammar reference and practice book for learners of English at advanced (CEFR C1-C2) level. Perfect for self-study, but also ideal for supplementary activities in the classroom. This fourth edition is the highest level in a series that has been used by millions of language learners and teachers around the world.

It contains 105 units, including five new units on grammar for academic purposes. Online resources are also included: a 36-month subscription to the eBook version with audio and ans...