Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

An essential foundation text for residents and pathologists, the third edition of Head and Neck Pathology, a volume in the Foundations in Diagnostic Pathology series, has been fully revised to include recent advances in the field. Featuring a highly templated, easy-to-use format and new information throughout, this practical, affordable resource by Drs. Lester D.

R. Thompson and Justin A. Bishop is ideal for study and review as well as everyday clinical practice.

Inclusion of a wide range of ...

The trusted resource you need to meet the challenges of teaching Calculus.

The trusted author team behind this textbook have understood the challenges instructors face in a Calculus course and have crafted a resource that gives you the tools to meet them. This text helps students learn calculus conceptually, while also emphasizing computational and problem-solving skills with a wide array of problems including engaging challenge problems and applied exercises that model the physical sciences,...

Using a multidisciplinary, team-oriented approach, this unique title expertly covers all the latest approaches to the assessment, diagnosis, and treatment of patients with critical cardiac illness. Led by Dr David L. Brown, a stellar team of authoritative writers guides you through cardiac pathophysiology, disease states presenting in the CICU, and state-of-the-art advanced diagnosis and therapeutic techniques.

A visually appealing format, new chapters, and thorough updates ensure that you st...

Essential chemistry for health careers and everyday life.

Now available with Achieve, Guinn’s Essentials of General, Organic and Biochemistry uses health and medicine as the framework for learning the fundamentals of chemistry in this student-centered one-semester text. The third edition focuses on core concepts and necessary maths skills, and features a revamped organization to align with traditional course organization and shorter, more condensed chapters. Easily digestible content and ...

A new edition of a graduate-level machine learning textbook that focuses on the analysis and theory of algorithms. This book is a general introduction to machine learning that can serve as a textbook for graduate students and a reference for researchers. It covers fundamental modern topics in machine learning while providing the theoretical basis and conceptual tools needed for the discussion and justification of algorithms. It also describes several key aspects of the application of these al...

Since the publication of the first edition in 2013, the utilization of dry needling in clinical practice has expanded dramatically throughout the world. Indeed, more and more professionals have been using dry needling to effectively reducing acute and chronic pain, as well as improving motor performance, range of motion, and strength. Following the success of the previous edition, the updated Trigger Point Dry Needling: An Evidence and Clinical-Based Approach remains the first authoritative g...

The author's goal for the book is that it's clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more. Moreover, to create a text in which exposition, graphics, and layout would work together to enhance all facets of a student's calculus experience. They paid special attention to certain aspects of the text:1.

Clear, accessible exposition that anticipates and addresses student difficulties.2. Layout and figures that communicate the f...

Ideal for students taking biomechanics courses, this fully updated second edition integrates basic and advanced concepts of mechanics with numerical methods and biomedical applications. It includes a brand new introduction to vector and tensor calculus, dozens of new examples, exercises and solutions, and online MATLAB-based FEM code.