Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

De twee populaire boeken van Aiden Chambers, Vertel eens en De Leesomgeving zijn samengevoegd en herzien!

Deze uitgave is een must voor iedereen die met kinderen werkt of dat in de toekomst gaat doen. Vragen als - Op welke manier kun je kinderen het beste enthousiasmeren voor lezen? Hoe kun je kinderen helpen om goed te praten over datgene wat zij gelezen hebben? - worden in de tekst beantwoord.

Chambers' ideeën over het lezen van kinderen berusten op zijn jarenlange ervaring in vrijwel alle...

A three-level (B1+ to C1) integrated skills course for higher education students at university or on foundation courses. The B2 Upper Intermediate Student's Book gives students further practice in academic study skills. Students analyse characteristics of written and spoken academic texts, develop awareness of academic culture and learn to avoid plagiarism.

From essay organisation, taking notes, group discussion to writing references and paraphrasing texts, the students are presented with a w...

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

The Pearson Longman Vocational English series is designed to meet the English language needs of learners in a range of vocational specialisations. Designed for both pre-work and in-work learners these titles combine a strong grammar syllabus with the essential vocabulary that these students will need in their working lives.

English for Academic Study: Writing This fully updated 2012 edition of English for Academic Study: Writing will help you develop the academic writing skills you need to deal effectively with the written element of your academic study, as well as to develop other important skills such as reading research and critical thinking. The units are organized as follows: * Introduction to academic writing * Sustainable energy * The business of science * Telemedicine * Food security * Human resource man...

Trainingsacteren, een vak om van te leren, is het eerste boek over het boeiende en verrassende werk van een trainingsacteur. Aan de hand van veel anekdotes uit de praktijk, neemt het boek je mee in de wereld van het trainingsacteren: van het verkrijgen van de opdracht, het samenwerken met de trainer en de groep, tot aan het aanspelen van een leerdoel, het spelen vanuit een belang, het hebben van helicopterview en het geven van feedback.

André Witbreuk en Loes Wouterson, allebei trainingsact...

With emphasis on practical aspects of engineering, this bestseller has gained worldwide recognition through progressive editions as the essential reliability textbook. This fifth edition retains the unique balanced mixture of reliability theory and applications, thoroughly updated with the latest industry best practices. Practical Reliability Engineering fulfils the requirements of the Certified Reliability Engineer curriculum of the American Society for Quality (ASQ).

Each chapter is support...

"Covers a broad range of subjects that undergraduates in the discipline should be familiar and comfortable with upon graduation. From chapters on the scientific method and fundamental research concepts, to experimental design, sampling and statistical analysis, the text offers an excellent introduction to the key concepts of geographical research. The content is applicable for students at the beginning of their studies right through to planning and conducting dissertations.

The book has also ...