Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished e...

From the author of Wreck this Journal, Keri Smith's How to be an Explorer of the World is an invitation to rediscover the world around you. Artists and scientists analyze the world around them in surprisingly similar ways, by observing, collecting, documenting, analyzing, and comparing. In this captivating guided journal, readers are encouraged to explore their world as both artists and scientists.

The mission Smith proposes? "To document and observe the world around you. As if you've never s...

This unique textbook provides an introductory, yet comprehensive overview of the pharmaceutical sciences. It is the first text of its kind to pursue an interdisciplinary approach. Readers are introduced to basic concepts related to the specific disciplines in the pharmaceutical sciences, including pharmacology, pharmaceutics, pharmacokinetics, and medicinal chemistry.

In an easy-to-read writing style, the book provides readers with up-to-date information on pharmacogenomics and includes compr...

Tussen de regels is een gewaagd boek over de relatie tussen kunst en werk. Het werpt een ongewone blik op organisatie en werk en confronteert de lezer met het onalledaagse denken van de filosofie. Het boek is niet alleen bedoeld voor organisatieprofessionals die kritisch staan ten opzichte van de gangbare organisatie- en managementliteratuur, maar voor iedereen die geïnteresseerd is in het dubbele verlangen van de mens om 'in control' én vrij te zijn.

Wie kent niet de ervaring overweldigd t...

This popular, world-wide selling textbook teaches engineering mathematics in a step-by-step fashion and uniquely through engineering examples and exercises which apply the techniques right from their introduction. This contextual use of mathematics is highly motivating, as with every topic and each new page students see the importance and relevance of mathematics in engineering. The examples are taken from mechanics, aerodynamics, electronics, engineering, fluid dynamics and other areas.

Whil...

This book is about finance and accounting, subjects widely discussed in many other books. What sets this book apart from most others is that it discusses all the basic aspects of finance and accounting in one single textbook. Three areas of interest are discussed:

• Financial Management;

• Management Accounting;

• Financial Accounting.

Typically, these three subjects are treated separately as individual topics. They are closely related, however, since they all deal with the many financial issu...

Centraal in dit boek staat de vraag wat wetenschap wetenschappelijk maakt. Het omschrijven van wetenschap lijkt op het eerste gezicht een makkelijke opgave: iedereen heeft wel een grof idee over hoe wetenschappelijke kennis verkregen wordt en hoe wetenschappelijk onderzoek in zijn werk gaat. Toch is het geven van een goede beschrijving behoorlijk lastig omdat er veel diversiteit bestaat: onderzoekers verschillen van inzicht over de vraag wanneer een onderzoek wetenschappelijk is, ze gebruiken...

Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...

Now in its fourth edition 'Tyldesley and Grieve's Muscles, Nerves and Movement' has established itself as the leading textbook for the study of movement by occupational therapists. The book provides students with a sound understanding of the way in which bones, joints, muscles and nerves allow the body to perform movement during daily activities. Early chapters provide a foundation for the study of movement, with the complexity of detail increasing as the book progresses.

Functional anatomy i...

This book is an introduction in the very best sense of the word. It provides the beginner with an accurate, sophisticated, yet accessible account, and offers new insights and challenging perspectives to those who have more specialized knowledge. Focusing on the period in Chinese philosophy that is surely most easily approachable and perhaps is most important, it ranges over of rich set of competing options.

It also, with admirable self-consciousness, presents a number of daring attempts to re...