This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Links have been established between the study of death assemblages by archaeologists and paleontologists and the application of physical anthropology concepts to the medicolegal investigation of death. This title explains these links. It covers such topics as archaeological methods and techniques and chemical aspects of decomposition.

For the first time available in paperback, this classic anthology provides readers with important literary works composed during the Middle English period (1100-1500) in England, Scotland, and Ireland. The editors provide glosses for all unfamiliar words and obscure phrases and every selection refers to at least one definitive edition where details of recent scholarship can be found. Modern punctuation and capitalization are used throughout and variant spellings are kept to a minimum to avoid...

Through examples and analogies, Computational Thinking for the Modern Problem Solver introduces computational thinking as part of an introductory computing course and shows how computer science concepts are applicable to other fields. It keeps the material accessible and relevant to noncomputer science majors. With numerous color figures, this classroom-tested book focuses on both foundational computer science concepts and engineering topics.

It covers abstraction, algorithms, logic, graph th...

The second edition of a bestselling textbook, Using R for Introductory Statistics guides students through the basics of R, helping them overcome the sometimes steep learning curve. The author does this by breaking the material down into small, task-oriented steps. The second edition maintains the features that made the first edition so popular, while updating data, examples, and changes to R in line with the current version.

Language is one of our most precious and uniquely human capacities, so it is not surprising that research on its neural substrates has been advancing quite rapidly in recent years. Until now, however, there has not been a single introductory textbook that focuses specifically on this topic. Cognitive Neuroscience of Language fills that gap by providing an up-to-date, wide-ranging, and pedagogically practical survey of the most important developments in the field.

It guides students through al...

This textbook is the only major introduction to social psychology that provides a conceptually and thematically integrated approach to the science of social behavior, showinghow the major topics and themes in the discipline are deeply interconnected. As such, it provides a uniquely rich, meaningful, and logical appreciation of human social behavior that students can relate to the world around them and apply to their own lives. Throughout, there are explanations of how social processes are int...

Well-written and engaging, this book deals with complex and wide-ranging material in a clear and accessible way and is up-to-date with current historiographical trends, such as digital history which students need to know about. It also includes a companion website which augments the features, such as marginal glosses, in the text, ensuring it is user-friendly for students Offers a clear and up-to-date text on historiography, something students on all history degrees are required to engage wit...

First published in 1946, History of Western Philosophy went on to become the best-selling philosophy book of the twentieth century. A dazzlingly ambitious project, it remains unchallenged to this day as the ultimate introduction to Western philosophy. Providing a sophisticated overview of the ideas that have perplexed people from time immemorial, it is 'long on wit, intelligence and curmudgeonly scepticism', as the New York Times noted, and it is this, coupled with the sheer brilliance of its...

With a more specific focus than the all-encompassing textbook, each title in the Foundations of Psychology series enables students who are new to psychology to get to grips with a key area of psychological research, while also developing an understanding of basic concepts, debates, and research methodologies. In this book Diana Jackson-Dwyer presents an introductory survey of classic and recent research on relationships and the theories that underpin them. The book starts with a brief overvie...