Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

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Your all-in-one guide to completing a systematic review, including advice on working with all kinds of data and supported by a wealth of real-life examples.Â

This book looks at the essential communication skills required to become an effective social worker.Â

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Covering the essential aspects of critical care nursing, students are asked to consider the biopsychosocial triggers of critical illness, and are walked through a number of different patient scenarios.

With numerous approaches to choose from, knowing where to start when doing qualitative data analysis (QDA) can be a challenge. This book gives you direction with an accessible and thorough introduction to nine different approaches to QDA, written by a multi-disciplinary team with years of experience teaching and analysing data using these methods. With a clear focus on the ‘how to’ of QDA, each chapter includes: •Step-by-step descriptions of how to apply each approach in your resea...

A complete resource covering the key subjects nursing students need to know. It addresses all fields of practice and all settings, with a wealth of activities designed to encourage critical thinking, reflection and evidence-based practice.

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.

Exploring how ideas and concepts from psychology can be applied smartly to the classroom to meet the needs of different learners.

A best-practice guide to teaching in the further education and skills sector, and in professional organizational learning contexts, this volume examines the key concepts underpinning effective teaching and learning.