For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to refl...

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the fie...

For courses in introductory microbiology. Invest in your future: Microbiology Matters. Known for its unique and effective art program, conversational writing style, and author-created Video Tutors, the Fifth Edition of Robert Bauman's Microbiology with Diseases by Taxonomy consistently emphasizes why microbiology matters, especially in health care.

The text provides a mobile-friendly, multimedia learning experience, from new in-text Disease in Depth visual explorations to interactive tutorial...

Research Methods: A Practical Guide for the Social Sciences is an essential resource for the social researcher. It offers a comprehensive introduction for first time researchers right through to thorough and practical advice for those undertaking more advanced work. The book draws on real life experiences from a wide variety of disciplines to show how theory translates into practice, and offers a rigorous analysis of why researchers choose the methods they use.

Think about it boxes throughout...

Supporting students with: A wide range of stimulating and up-to-date topics - Self-contained lessons which can be taught in any order - Task analysis activities to encourage self-evaluation and better - understanding of key language - Extensive grammar, vocabulary and exam practice activities - Strategies for approaching exam task types.

The Interviewing Guidebook focuses on the skills needed for successful information-gathering and the employment interview, including the resume and letters that are an integral part of the interview process. Preparation worksheets, exercises, guides to online help, and scenarios for applying these skills make this brief and user-friendly text an extremely practical supplement to any communication course.

Successful Dissertation Writing guides students through the involved process of writing an academic dissertation, developing their ability to communicate ideas and research fluently and successfully. From conducting research, working with a supervisor, understanding and avoiding plagiarism, right through to using feedback and editing to improve the written piece, it will help students master the more technical elements of producing well-written academic work.

For courses in Object-Oriented Design, C++ Intermediate Programming, and Object-Oriented Programming.Written for software engineers "in the trenches," this text focuses on the technology-the principles, patterns, and process-that help software engineers effectively manage increasingly complex operating systems and applications. There is also a strong emphasis on the people behind the technology. This text will prepare students for a career in software engineering and serve as an on-going educ...

For undergraduate and graduate strategy courses. Gain a strategic edge in todays business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Statistics for the Life Sciences presents the key concepts of statistics as applied to the life sciences, while incorporating tools and themes of modern data analysis. The book emphasizes interpretation of results using real data, which facilitates an understanding of statistics and data through the use of graphical data and analysis. The Third Edition has added many new sections to cover probability rules, random variables, the Wilcoxon Signed-Rank Test, and two-way ANOVA and ANOVA for rando...