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When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

For courses in options, futures, and derivatives.

To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...

Everything you need to know about financial management "The textbook integrates financial management, business policy and management function, and places emphasis on the integration of the finance function within the context of managerial decision-making and business planning. It also helps students to understand why sometimes theory and practice differ. Activities within the main text are inserted at appropriate points and real-world examples introduce readers to real-life scenarios and offe...

Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics. Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications a...

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

Now in its 10th edition, Economics by Sloman, Garratt & Guest is known and loved for its active learning, student-friendly approach and unrivalled lecturer and student support. Retaining all the hall mark features of previous editions, it continues to provide a balanced, comprehensive and completely up-to-date introduction to the world of economics. MyLab Economics not included.

Students, if MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the...

The 3rd edition Course Book includes: All new reading texts from the Financial Times All new case studies with opinions from successful consultants who work in the real world of business All new listening texts reflecting the global nature of business New 'Business Across Cultures' spreads New Vocabulary Trainer www.marketleader.vocabtrainer.net