An engaging, balanced and up to date coverage of international trade.

Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Macroeconomics provides engaging, balanced coverage and applications of key concepts.

Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. ...

Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.

With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...

The essential chemistry for health careers and everyday life.

Guinn’s Essentials of General, Organic and Biochemistry uses health and medicine as the framework for learning the fundamentals of chemistry in this student-centered one-semester text. The newly revised 3rd edition focuses on core concepts and necessary math skills, and features a revamped organization to align with traditional course organization and shorter, more condensed chapters.

Easily digestible content and medical appli...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Twelfth Edition of A History of World Societies includes even more features and tools to engage todays students and save instructors time.

Discover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.

"They declined his offer too, not realizing how much the thin-skinned Musk didn’t like it when people said no. Soon enough though, Hassabis got another email. This time, it was from Google."

When ChatGPT was released, the world changed overnight. Eve...

Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.

The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

The evolution of a classicThe new 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focuses on genetic analysis, quantitative problem solving, and experimentation continue in this new edition while incorporating robust updates to the science. Introduction to Genetic Analysis is now supported in Achieve, Macmillan's new online learning platform.

Achieve is the culmination of years of development work put toward creating the most po...