Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide ...

Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...

The design and analysis of efficient data structures has long been recognized as a key component of the Computer Science curriculum. Goodrich and Tomassia's approach to this classic topic is based on the object-oriented paradigm as the framework of choice for the design of data structures. For each ADT presented in the text, the authors provide an associated Java interface.

Concrete data structures realizing the ADTs are provided as Java classes implementing the interfaces. The Java code impl...

Design and Analysis of Experiments provides a rigorous introduction to product and process design improvement through quality and performance optimization. Clear demonstration of widely practiced techniques and procedures allows readers to master fundamental concepts, develop design and analysis skills, and use experimental models and results in real-world applications. Detailed coverage of factorial and fractional factorial design, response surface techniques, regression analysis, biochemist...

In this groundbreaking book, two leading authorities in the field review what we really know about how and when the brain learns, and consider the implications of this knowledge for educational policy and practice. This is a pioneering book in emerging field from two leading authorities. It presents reviews in an accessible style what we know about how and when the brain learns.

It draws out the implications of this knowledge for educational policy and practice. It covers studies on learning ...

Linguistics is a comprehensive crosslinguistic introduction to the study of language, and is ideal for students with no background in linguistics. A comprehensive introduction to the study of language, set apart by its inclusion of cross-linguistic data from over 80 different spoken and signed languages. Explores how language works by examining discourse, sentence-structure, meaning, words, and sounds. Introduces psycholinguistic and sociolinguistic issues, including language acquisition, neu...

Highly regarded for its accessibility and focus on practical applications, Control Systems Engineering offers students a comprehensive introduction to the design and analysis of feedback systems that support modern technology. Going beyond theory and abstract mathematics to translate key concepts into physical control systems design, this text presents real-world case studies, challenging chapter questions, and detailed explanations with an emphasis on computer aided design. Abundant illustra...

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.

Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensi...

The bestselling guide to interior design, updated with new code and technology Interior Design Illustrated is the definitive guide to design for interior spaces. Richly illustrated in author Francis Ching's signature style, this book introduces complex design concepts in a visually stunning format; from defining the space and using the elements of design, to planning building systems and incorporating sustainable materials, this volume embodies the idea that beauty and function are not separa...