This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Digital innovation, trusted authorship and the latest research gives biochemistry students all they need to succeed.

Biochemistry 10e with Achieve builds on over four decades of exceptional writing, clear graphics, coverage of the latest research technique, and its signature emphasis on physiological and medical relevance with new emphasis on the importance of diversity and team work and a focus on problem-solving techniques and skills.

With a new and updated suite of online resources, includ...

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section.

Interdisciplinary research examples draw on current events a...

Focused on the needs of the new classroom researcher and those studying education on Masters-level courses, this is a thorough and thoughtful guide to the research process, covering qualitative, quantitative and mixed research methods.

Yuval Noah Harari's bestselling phenomenon now in a beautifully packaged new special edition. Planet Earth is 4.5 billion years old.

The latest version of the official study guide for the in-demand CEH certification, now with 750 Practice Test Questions

Information security and personal privacy remains a growing concern for businesses in every sector. And even as the number of certifications increases, the Certified Ethical Hacker, Version 12 (CEH v12) maintains its place as one of the most sought-after and in-demand credentials in the industry.

In CEH v12 Certified Ethical Hacker Study Guide with 750 Practice Test Questio...

The only up-to-date, accessibly written short guide to community development, this third edition offers an invaluable and authoritative introduction. Fully updated to reflect changes in policy, practice, economics and culture, it will equip readers with an understanding of the history and theory of community development, as well as practical guidance on how to do it. This is a key text for all students and practitioners working with communities.

It includes:* a broad overview of core themes, ...

Space is both a product and a prerequisite of social relations, it has the potential to block and encourage certain forms of encounter. In Common Space, activist and architect Stavros Stavrides calls for us to conceive of space-as-commons - first, to think beyond the notions of public and private space, and then to understand common space not only as space that is governed by all and remains open to all, but that explicitly expresses, encourages and exemplifies new forms of social relations a...

In Reading Between the Signs, Anna Mindess provides a perspective on a culture that is not widely understood - American Deaf culture. With the collaboration of three distinguished Deaf consultants, Mindess explores the implications of cultural differences at the intersection of the Deaf and hearing worlds.

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that invo...