- First fully-fledged textbook on digital marketing that covers the entire marketing process;

- with contributions from more than 20 online marketing specialists;

- English edition of the Dutch standard issue Basisboek Online Marketing.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...

This is the first publication to portray a thorough overview of the European State Aid developments in light of the COVID-19 outbreak and the ensuing economic crisis.

Dit is de eerste publicatie die een grondig overzicht biedt van de Europese staatssteunontwikkelingen in het licht van de COVID-19 uitbraak en de daaropvolgende economische crisis.

Within architecture, tacit knowledge plays a substantial role both within the design process and its reception. This book explores the tacit dimension of architecture in its aesthetic, material, cultural, design-based, and reflexive understanding of what we build. Much of architecture’s knowledge resides beneath the surface, in nonverbal instruments such as drawings and models that articulate the spatial imagination of the design process. Tacit knowledge, described in 1966 by Michael Polany...

Offer your students a balanced understanding of Anatomy, Physiology, and Clinical coverage.Essentials of Human Anatomy & Physiology is an essential guide in A & P, combining high-quality content with clear language. Along with the interactive and digital features of Pearson Mastering (R), this book is a necessary learning resource for your students.

Mongameli Anthony Mabona (1929) is a singular South African scholar with an exceptional life path. The history of British imperialism and apartheid shaped the world into which he was born. To a large extent, these powers had his destiny carved out for him. Nevertheless, a curious set of coincidences enabled him to obtain a tertiary education as a priest, to pursue his doctoral studies in Italy and to befriend Alioune Diop. He is one of the first published philosophers of Anglophone Africa and...

Comics and other graphic narratives powerfully represent embodied experiences that are difficult to express in language. A group of authors from various countries and disciplines explore the unique capacity of graphic narratives to represent human embodiment as well as the relation of human bodies to the worlds they inhabit. Using works from illustrated scientific texts to contemporary comics across national traditions, we discover how the graphic narrative can shed new light on everyday expe...

All legal texts tell us stories, in many ways. What stories, what narratives, can be found in the case law of the Court of Justice of the European Union? This book invites the reader to think of the world of EU law as a creative process. From such a perspective, the adjudicative praxis of the Court is an intellectual, cultural, literary activity, in which the reader can imagine him- or herself participating.

The author develops a novel hermeneutic methodology to examine the textual performanc...

This textbook is the English translation of Wegwijs in praktijkgericht (sociaal)juridisch onderzoek (2e druk).

Having trouble conducting your research or fi nding it difficult to carry out practice-based research? This book shows students in higher education how to approach and conduct practice-based (social) legal research. Furthermore, it off ers tools and guidelines for the design and implementation of (social) legal research. 

Practical experience has shown us that many (internatio...

Custom t.b.v. Radboud University

Je docent heeft dit gepersonaliseerde studieboek gecreëerd om je een optimale leerervaring te bieden. Het bevat Pearson content van onze gerenommeerde auteurs en bevat net die extra’s waarvan je docent weet dat je ze nodig hebt – niets meer en niets minder! Sommige docenten hebben er ook hun eigen, op maat gemaakte, leermaterialen aan toegevoegd, die specifiek gericht zijn op jouw opleiding. Pearson werkt nauw samen met docenten en zet zich in voor het cr...

Connections

This textbook covers the behaviour of connections in steel structures and the design of mechanical fasteners and welds according to EN 1993 (Eurocode 3).

• Chapter 1 is about the function of connections in a steel structure and describes the different components. It also discusses the most important aspects of design and detailing and the role of the computer in the analysis and design of a steel structure

• Chapter 2 deals with the most widely used mechanical fasteners in ste...