By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. The book's expansive historical purview illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds, drawing on the ideas of some of history's greatest thinkers and th...

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...

For courses in chemistry. Nivaldo Tro's Chemistry: A Molecular Approach presents chemistry visually through multi-level images-macroscopic, molecular, and symbolic representations ? to help students see the connections between the world they see around them, the atoms and molecules that compose the world, and the formulas they write down on paper. Interactive, digital versions of selected worked examples instruct students how to break down problems using Tro's unique "Sort, Strategise, Solve,...

The words you need to communicate with confidence. Vocabulary explanations and practice for advanced level (C1 to C2) learners of English. Perfect for both self-study and classroom activities.

Quickly expand your vocabulary with over 100 units of easy to understand explanations and practice exercises. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and remember words more effectively with lots of opportunities for personali...

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply...

Master HTML and CSS to create modern, stylish, and responsive websites with the help of real-world examples and hands-on activitiesKey FeaturesLearn HTML and CSS to produce highly functional and appealing websitesOvercome common challenges in web design and developmentEnsure that your websites are accessible and engaging on all devicesBook DescriptionWith knowledge of CSS and HTML, you can build visually appealing, interactive websites without relying on website-building tools that come with ...

CALCULUS, Metric, 9th Edition, provides you with the strongest foundation for a STEM future. James Stewart's Calculus, Metric series is the top-seller in the world because of its problem-solving focus, mathematical precision and accuracy, and outstanding examples and problem sets. Selected and mentored by Stewart, Daniel Clegg and Saleem Watson continue his legacy and their careful refinements retain Stewart's clarity of exposition and make the 9th Edition an even more usable learning tool.

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James Stewart's Calculus, Metric series is the top-seller in the world because of its problem-solving focus, mathematical precision and accuracy, and outstanding examples and problem sets. Selected and mentored by Stewart, Daniel Clegg and Saleem Watson continue his legacy of providing students with the strongest foundation for a STEM future. Their careful refinements retain Stewart’s clarity of exposition and make the 9th edition even more usable as a teaching tool for instructors and as a...

All the basic principles of this important topic are clearly presented here in an account which takes as examples many compounds of industrial and biological significance. Consideration is given to the structure, reactions, and properties of benzene and classes of aromatic compounds derived from it, and topics such as thermodynamic versus kinetic control and pericyclic reactions are introduced. The text also covers polycyclic arenes and the small and large ring systems which are embraced by t...

Explains the key concepts, theories, and studies in the sociology of the arts-the fully updated new edition of the classic textbook Sociology of the Arts is a comprehensive yet accessible review of sociological approaches to studying the fine, popular, and folk arts. Integrating scholarly literature, theoretical models, and empirical studies, this authoritative textbook provides balanced coverage of a broad range of essential topics-enabling a deeper understanding of the field as a whole. Thr...