The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

Still the most widely used comprehensive resource in orthopaedic surgery, Campbell's Operative Orthopaedics is an essential reference for trainees, a trusted clinical tool for practitioners, and the gold standard for worldwide orthopaedic practice. Unparalleled in scope and depth, this 14th Edition contains updated diagnostic images, practical guidance on when and how to perform every procedure, and rapid access to data in preparation for surgical cases or patient evaluation. Drs. Frederick M...

Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.

Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...

First published in French in 1943, Jean-Paul Sartre's L'Etre et le Neant is one of the greatest philosophical works of the twentieth century. In it, Sartre offers nothing less than a brilliant and radical account of the human condition. The English philosopher and novelist Iris Murdoch wrote to a friend of "the excitement - I remember nothing like it since the days of discovering Keats and Shelley and Coleridge".

This new translation, the first for over sixty years, makes this classic work of...

English is the dominant language of international business relations, and a good working knowledge of the language is essential for today's legal or business professional. This book provides a highly practical approach to the use of English in commercial legal contexts, and covers crucial law terminology and legal concepts. Written with the needs of both students and practitioners in mind, this book is particularly suitable for readers whose first language is not English but need to use Engli...

Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it.

Thus, there is a discernible increase in interest in t...

An engaging, balanced and up to date coverage of international trade.

Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Macroeconomics provides engaging, balanced coverage and applications of key concepts.

Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. ...

Ideal for both medical students and those in non-medical courses, Fitzgerald's Clinical Neuroanatomy and Neuroscience, 8th Edition, uses clear, understandable text and outstanding artwork to make a complex subject easily accessible. This award-winning title is known for superb illustrations and high readability, expertly integrating clinical neuroanatomy with the clinical application of neuroscience. Organizes chapters by anatomical area, with integrated analyses of sensory, motor, and cognit...

Long recognized as an essential reference for therapists and surgeons treating the hand and the upper extremity, Rehabilitation of the Hand and Upper Extremity helps you return your patients to optimal function of the hand, wrist, elbow, arm, and shoulder. Leading hand surgeons and hand therapists detail the pathophysiology, diagnosis, and management of virtually any disorder you're likely to see, with a focus on evidence-based and efficient patient care. Extensively referenced and abundantly...

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...