Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

Taking a practical, easy-to-reference signs and symptoms approach, Fenichel's Clinical Pediatric Neurology, 8th Edition, provides a solid foundation in the diagnosis and management of primary neurologic disorders of childhood while bringing you fully up to date with recent developments in the field. It offers step-by-step, authoritative guidance that considers each presenting symptom in terms of differential diagnosis and treatment, reflecting real-life patient evaluation and management. Perf...

A contemporary approach to behavioural statistics.

Nolan and Heinzen offer an introduction to the basics of statistics that is uniquely suited for behavioural science students. This edition provides coverage anchored to real-world stories, a highly visual approach to presenting data, helpful mathematical support, and useful step-by-step examples. Focusing on emerging trends that are redefining contemporary behavioural statistics, this text helps students get to grips with a challenging subjec...

This student-friendly textbook encourages the development of programming skills through active practice by focusing on exercises that support hands-on learning. The Python Workbook provides a compendium of 186 exercises, spanning a variety of academic disciplines and everyday situations. Solutions to selected exercises are also provided, supported by brief annotations that explain the technique used to solve the problem, or highlight a specific point of Python syntax.

This enhanced new editio...

Expertly bridging the gap between basic science and clinical information, Williams Textbook of Endocrinology, 14th Edition, brings together an outstanding collection of world-renowned authors to provide authoritative discussions of the full spectrum of adult and pediatric endocrine system disorders. New chapters and significant revisions throughout keep you up to date with recent advances in medications, therapies, clinical trials, and more. This essential reference is a must-have resource fo...

Encyclopedia of Environmental Health, Second Edition, Six Volume Set presents the newest release in this fundamental reference that updates and broadens the umbrella of environmental health, especially social and environmental health for its readers. There is ongoing revolution in governance, policies and intervention strategies aimed at evolving changes in health disparities, disease burden, trans-boundary transport and health hazards. This new edition reflects these realities, mapping new d...

Learn to master a highly specialized form of animal surgery. Oral and Maxillofacial Surgery in Dogs and Cats, 2nd Edition offers a unique, detailed, comprehensive and highly illustrated account of surgical procedures that will improve outcomes for all surgical and dental specialists. The second edition of this text is a collaborative effort from both human and veterinary oral surgeons - each considered an expert in their field.

With in-depth clinical photos, and illustrations, this indispensa...

Conceptual Econometrics Using R, Volume 41 provides state-of-the-art information on important topics in econometrics, including quantitative game theory, multivariate GARCH, stochastic frontiers, fractional responses, specification testing and model selection, exogeneity testing, causal analysis and forecasting, GMM models, asset bubbles and crises, corporate investments, classification, forecasting, nonstandard problems, cointegration, productivity and financial market jumps and co-jumps, am...

Written by a professional writer and researcher, Julie Sedivy's Language in Mind, Second Edition provides an exceptionally accessible introduction to the challenging task of learning psycholinguistic research, theory, and application. Offering a research-based approach-supported by the new Researchers at Work feature which shows the process of conducting an experiment-Language in Mind emphasizes not just what psycholinguists know, but how they've come to know it. To deepen the student's expos...