Priyanka Das has so many unanswered questions: Why did her mother abandon her home in India years ago? What was it like there? And most importantly, who is her father, and why did her mum leave him behind? But Pri's mom avoids these questions - the topic of India is permanently closed.

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

The second half of the book equips readers with the skills needed to undertake sociolinguistic research of their own. This is an ideal introductory text for students taking courses in sociolinguistics, language and society, language in use or language variation.

Chemistry is widely considered to be the central science: it encompasses concepts from which other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry(3) responds to this challenge, providing students with a full understanding of the fundamental principles of chemistry on which to build later studies.

Uniquely amongst the introductory chemistry texts currently available, Chemistry(3) is written by ...

The purpose of NATO: From Regional to Global Security Provider is to provide a comprehensive analysis of the Alliance's new vision (the new Strategic Concept) and common security impact - associated tasks to be undertaken within a short and longer term time horizon. The book serves as a relevant and timely study of the most pressing issues facing NATO today - including recent lessons gained. It provides recommendations for consideration and further discussion (i.e., the "what" and the "how" r...

This fully updated second edition is the ideal guide for biomedical engineering technicians looking to increase their understanding of the medical technology involved in patient care. It incorporates recent changes in healthcare, regulations, standards and technology, and includes new chapters on patient safety and the electronic medical record.

Developed in 1938 from a Schneider trophy-winning design by the aeronautical engineer and designer R.J Mitchell, the Supermarine Spitfire went on to become the definitive Allied fighter of the Second World War, and ranks amongst the most famous aircraft of all time. This pocket manual presents an accessible collection of fascinating historical documents to help readers explore the technical and tactical developments relating to the design and use of this famous aircraft. Sources include the A...

Although interest in machine learning has reached a high point, lofty expectations often scuttle projects before they get very far. How can machine learning-especially deep neural networks-make a real difference in your organization? This hands-on guide not only provides the most practical information available on the subject, but also helps you get started building efficient deep learning networks. Authors Adam Gibson and Josh Patterson provide theory on deep learning before introducing thei...

Mann's Introductory Statistics is written for a one or two semester first course in applied statistics and is intended for students who do not have a strong background in mathematics. The only prerequisite is knowledge of elementary algebra. Introductory Statistics is known for its realistic examples and exercises, clarity and brevity of presentation, and soundness of pedagogical approach.

A timely and important new book that challenges everything we think we know about cultivating true belonging in our communities, organizations, and culture, from the #1 bestselling author of Rising Strong, Daring Greatly, and The Gifts of Imperfection. 'True belonging doesn't require us to change who we are. It requires us to be who we are.' Social scientist Brene Brown, PhD, LMSW has sparked a global conversation about the experiences that bring meaning to our lives - experiences of courage,...