The world's bestselling guide to negotiation. Getting to Yes has been in print for over thirty years. This timeless classic has helped millions of people secure win-win agreements both at work and in their private lives. Founded on principles such as:* Don't bargain over positions* Separate the people from the problem* Insist on objective criteria. Getting to Yes simplifies the whole negotiation process, offering a highly effective framework that will ensure success.

Solution Focused Brief Therapy: 100 Key Points and Techniques provides a concise and jargon-free guide to the thinking and practice of this exciting approach, which enables people to make changes in their lives quickly and effectively. It covers:

- The history and background to solution focused practice

- The philosophical underpinnings of the approach

- Techniques and practices

- Specific applications to work with children and adolescents, (including school-based work) families, and adults

-...

Equine Behavior: A Guide for Veterinarians and Equine Scientists is written for all those who really want to know what makes horses tick. Behavioral problems in the stable and under saddle are of concern to equine veterinarians worldwide because they lead to welfare issues, abuse and ultimately wastage. Equine veterinarians, trainers and handlers must be aware of each horse's behavior as a first step in detection of problems, whether they are clinical maladies or training issues.

As they cons...

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established ...

Food Packaging: Principles and Practice, Third Edition presents a comprehensive and accessible discussion of food packaging principles and their applications. Integrating concepts from chemistry, microbiology, and engineering, it continues in the tradition of its bestselling predecessors and has been completely revised to include new, updated, and expanded content and provide a detailed overview of contemporary food packaging technologies. Features Covers the packaging requirements of all maj...

This volume approaches a central concern of oral literature studies worldwide: how to deal with oral genres in a world where new technologies have become available to more and more people? What is new in the present book is that the spotlight is directed towards (old and new) '`interlocutors" who cooperate in the making of technologized oral genres in an increasingly technologized world. Their interactions affect the performance as well as research; their roles and positions raise methodologi...

Seeing is believing with the Atlas of Normal Roentgen Variants That May Simulate Disease, edited by the late Theodore Keats and Mark W. Anderson. Now streamlined into a more concise, portable print format, with a wealth of additional content online, this medical reference book's thousands of images capture the roentgenographic presentation of a full range of normal variants and pseudo-lesions that may resemble pathologic conditions, helping you avoid false positives.

You'd be hard pressed to ...

Inspiring and motivating students from the moment it published, Organic Chemistry has established itself in just one edition as the students' choice of organic chemistry text. Its explanatory, mechanistic, evidence-based approach makes it perfect for fostering a true understanding of the subject.

During the past decade, the science of dynamic meteorology has continued its rapid advance. The scope of dynamic meteorology has broadened considerably. Much of the material is based on a two-term course for seniors majoring in atmospheric sciences.

This book presents a cogent explanation of the fundamentals of meteorology and explains storm dynamics for weather-oriented meteorologists. It discusses climate dynamics and the implications posed for global change. The new edition has added a com...

What does it mean to be secure? In the global news, we hear stories daily about the wars in Iraq and Afghanistan, about domestic-level conflicts around the world, about the challenges of cybersecurity and social security. This broad list highlights the fact that security is an idea with multiple meanings, but do we all experience security issues in the same way? In this book, Nicole Detraz explores the broad terrain of security studies through a gender lens. Assumptions about masculinity and ...