Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and ...

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involve...

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Iden...

With little domestic fanfare and even less attention internationally, Japan has been reinventing itself since the 1990s, dramatically changing its political economy, from one managed by regulations to one with a neoliberal orientation. Rebuilding from the economic misfortunes of its recent past, the country retains a formidable economy and its political system is healthier than at any time in its history. Japan Transformed explores the historical, political, and economic forces that led to th...

Suitable for the teaching of medieval philosophy, this title features judicious selections and translations based on critical editions.

Confidence is good, but to be in control is better! Our journey to write a general introduction to control and feedback started with the realisation that in our chosen field of study the proponents have taken little time to project the main ideas outside the community of the initiated. We are constantly - minded of the fact that there is no general awareness of control engineering, or c- trol technology, despite its ubiquity when we try to introduce ourselves as control engineers. Invariably ...

Germany, 1914-1933: Politics, Society and Culture takes a fresh and critical look at a crucial period in German history. Rather than starting with the traditional date of 1918, the book begins with the outbreak of the First World War in 1914, and argues that this was a pivotal turning point in shaping the future successes and failures of the Weimar Republic. Combining traditional political narrative with new insights provided by social and cultural history, the book reconsiders such key quest...

Hydrology in Practice is an excellent and very successful introductory text for engineering hydrology students who go on to be practitioners in consultancies, the Environment Agency, and elsewhere. This fourth edition of Hydrology in Practice, while retaining all that is excellent about its predecessor, by Elizabeth M. Shaw, replaces the material on the Flood Studies Report with an equivalent section on the methods of the Flood Estimation Handbook and its revisions.

Other completely revised s...

Water dominates our lives: we live on a planet with much water and our lives depend on it in many ways. Despite the seeming abundance of water on the planet - with over 70% being salt water - human activity and prevailing climate conditions are placing more pressure on our supply of water than ever before, however. With this pressure comes a need to understand the physical principles of hydrology - the study of the occurrence, movement, and physical properties ofnon-oceanic water on and below...

Presents a problem-solving approach to addressing designers' needs and focuses on process. This title deals with the capabilities and limitations of the medium in question and discusses the tradeoffs and challenges of design in a commercial environment.