This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior.

This textbook introduces all the key results and insights of behavioral economics t...

Keeping up with the latest developments in cyber security requires ongoing commitment, but without a firm foundation in the principles of computer security and digital forensics, those tasked with safeguarding private information can get lost in a turbulent and shifting sea. Providing such a foundation, Introduction to Security and Network Forensics covers the basic principles of intrusion detection systems, encryption, and authentication, as well as the key academic principles related to dig...

The maturation of nanotechnology has revealed it to be a unique and distinct discipline rather than a specialization within a larger field. Its textbook cannot afford to be a chemistry, physics, or engineering text focused on nano. It must be an integrated, multidisciplinary, and specifically nano textbook.

The archetype of the modern nano textbook, Introduction to Nanoscience and Nanotechnology builds a solid background in characterization and fabrication methods while integrating the physic...

MicroC/OS II Second Edition describes the design and implementation of the MicroC/OS-II real-time operating system (RTOS). In addition to its value as a reference to the kernel, it is an extremely detailed and highly readable design study particularly useful to the embedded systems student. While documenting the design and implementation of the kernel, the book also walks the reader through the many related development issues: how to adapt the kernel for a new microprocessor, how to install t...

Natural computing brings together nature and computing to develop new computational tools for problem solving; to synthesize natural patterns and behaviors in computers; and to potentially design novel types of computers. Fundamentals of Natural Computing: Basic Concepts, Algorithms, and Applications presents a wide-ranging survey of novel techniques and important applications of nature-based computing. This book presents theoretical and philosophical discussions, pseudocodes for algorithms, ...

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...

The water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer. This book offers a complete overview of the global standard on water footprint assessment as developed by the Water Footprint Network.

People use lots of water for drinking, cooking and washing, but significantly more for producing things such as food, paper and cotton clothes. The water footprint is an indicator of water use that looks at both direct and indirect water...

This new edition brings Daniel C. Hellinger’s brilliantly succinct and accessible introduction to Latin America up to date for a new generation of educators. In crisp detail, Hellinger gives a panoramic overview of the continent and offers a unique balance of comparative politics theory and interdisciplinary country-specific context, of a thematic organization and in-depth country case studies, of culture and economics, of scholarship and pedagogy.

Insightful historical background in early ...

For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals and gaining international prestige. It assesses whether sport can really be an effective tool in international development. The book explores the unique challenges, issues and opportunities offered by sport for development in emerging nations.

Bringing together case studies of sport and development ...