For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques. The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, seni...

UNIX and Linux System Administration Handbook, Fifth Edition is today's definitive guide to installing, configuring and maintaining any Unix or Linux system -- including the systems that provide core Internet and cloud infrastructure. Now fully updated for today's Linux distributions and cloud environments, it details best practices for every facet of system administration, including storage management, network design and administration, web hosting and scale-out, automation, configuration ma...

This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.

The 3rd edition Course Book includes: All new reading texts from the Financial Times All new case studies with opinions from successful consultants who work in the real world of business All new listening texts reflecting the global nature of business New 'Business Across Cultures' spreads New Vocabulary Trainer www.marketleader.vocabtrainer.net

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...

Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

How to Teach Writing offers a practical guide to help get your students writing, structured on clear and consise educational theory.

This new series entry delivers an uncomplicated analysis of the nature of writing, particularly in terms of process, product, and genre. Descriptions of a broad range of writing tasks enable teachers to select those that will be most effective in developing students' writing skills.