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Studieboeken (81)
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The Pyramid Principle / 3rd edition
Logic in Writing and Thinking
2022 || Paperback || Barbara Minto || Pearson
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?
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Testing Business Ideas / 1st edition
A Field Guide for Rapid Experimentation
2019 || Paperback || David J. Bland e.a. || Wiley
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...
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The Culture Map / 1st edition
Decoding How People Think, Lead, and Get Things Done Across Cultures
2016 || Paperback || Erin Meyer || PublicAffairs
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...
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Principles of Managerial Finance with MyFinanceLab eText / 16th Edition
2021 || Paperback || Chad Zutter e.a. || Pearson
For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingly c...
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Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
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Influence: The Psychology of Persuasion / New and Expanded UK
2021 || Paperback || PhD Robert B Cialdini || HarperCollins
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...
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Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...
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Ruslan Russian 1 Workbook
2022 || Paperback || John Langran || Ruslan Ltd
112 pages A4 format. Black and white. 203 exercises linked to the Ruslan 1 Russian course.
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Intercultural competences / Druk 2
2022 || Paperback || Patrick T.H.M. Janssen || Noordhoff || met inkijkexemplaar || ook als eBook
- Offers a comprehensible and complete definition of culture;
- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;
- with in-depth examination of Hofstedeāscultural dimensions theory, the culture shock process and intercultural sensitivity.
Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...
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New Sogang Korean 1A: Workbook
2017 || Paperback || Sogang University Press
The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.
The students learn specific language functions through meaningful practic...