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Studieboeken (56)
Research Design
Why Thinking About Design Matters
2023 || Paperback || Julianne Cheek e.a. || SAGE
"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...
Marketing Plan Handbook / 5th edition
Pearson New International Edition
2013 || Paperback || Marian Wood || Pearson
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The Future of Development
A Radical Manifesto
2013 || Paperback || Gustavo Esteva e.a. || Bristol University Press
This book explains the origins of development and underdevelopment and offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well.
Imagining Europe
Myth, Memory, and Identity
2013 || Paperback || Chiara Bottici e.a. || Cambridge University Press
In Imagining Europe, Chiara Bottici and Benoit Challand explore the formation of modern European identity. Europe has not always been there, although we have been imagining it for quite some time. Even after the birth of a polity called the European Union, the meaning of Europe remained a very much contested topic.
What is Europe? What are its boundaries? Is there a specific European identity or is the EU just the name for a group of institutions? This book answers these questions, showing th...
Fundamentals of Strategy / 5th edition
2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...
Le nouveau taxi!
Livre de l'eleve 2 + audio et video online
2023 || Paperback || Robert Menand || Hachette
Academic Writing Skills for International Students
2020 || Paperback || Siew Hean || Bloomsbury Publishing
This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.
Schritte international Neu 3. Kursbuch + Arbeitsbuch + CD zum Arbeitsbuch
Deutsch als Fremdsprache
2017 || Paperback || Silke Hilpert || Hueber Verlag
But Is It Art?
An Introduction to Art Theory
2020 || Paperback || Cynthia || Oxford University Press
Cynthia Freeland explains why innovation and controversy are valued in the arts, weaving together philosophy, art theory, and many engrossing examples. She discusses blood, beauty, culture, money, sex, web sites, and research on the brain's role in perceiving art. This clear, lively book will engage the public, introductory students, and teachers in the arts.
Consumer Behavior / 12th edition
Global edition
2019 || Paperback || Leon G. Schiffman e.a. || Pearson
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.
The 12th Edition has been significantly updated to address contemporary trends and i...