In this fourth edition, the authors present the fundamentals of research design and data management with five distinct methods of analysis: exploring, describing, ordering, explaining and predicting.

Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one's own assumptions about the social role of the media. The Seventh Edition retains its basic sociological framwork, but also includes additional discussions of new studies and up-to-date material about a rapidly changing media landscape. This edition significantly...

Organizational Communication is the first textbook in the field written from a critical perspective, while providing a comprehensive survey of theory and research in organizational communication. It familiarizes students with the field of organizational communication-historically, conceptually, and practically-and challenges them to reconsider their common sense understandings of work and organizations, preparing them for participation in 21st century organizational settings. Linking theory w...