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Studieboeken (18)
morgen verzonden
Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...
Macroeconomics / 7th edition
2024 || Paperback || Paul Krugman e.a. || Macmillan Learning
Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.
The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.
Main Street Millionaire
buy Small Businesses, Get Rich and Live the Life you Want
2024 || Paperback || Codie Sanchez || Ebury Press
morgen verzonden
Corporate Governance from Startup to Scale-up
2024 || Paperback || Luc Sterckx || Leuven University Press
Good governance is essential to the success of start-ups and scale-ups. In this book, Luc Sterckx, an expert in internal governance and general management, provides firsthand advice on how early-stage companies can be governed in an efficient and workable manner, regardless of their limited financial resources. The book combines legal and regulatory information with practical advice on implementation, including guidance on how to set priorities. As a company transitions from a startup to a sc...
morgen verzonden
Business Analytics
Solving Business Problems With R
2024 || Paperback || Arul Mishra e.a. || SAGE
Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.
morgen verzonden
Academic Writing Skills for Economics and Business Administration / 2nd edition
2024 || Paperback || Bas Karreman e.a. || Boom
For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...
dinsdag verzonden
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
Million Dollar Weekend
The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
2024 || Paperback || Noah Kagan || Ebury Publishing
It's time to leapfrog the only hurdle between you and a million-dollar company.
More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a ...
Business Skills for the 21st Century
2024 || Hardcover || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.