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Studieboeken (24)
Organizational Behavior / 10th edition
Emerging Knowledge. Global Reality ISE
2023 || Paperback || Steven McShane e.a. || McGraw-Hill
Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.
This edition explains how design thinking and agile methodologies are improvin...
Fundamentals of Cost Accounting ISE / 7th edition
2022 || Paperback || William Lanen e.a. || McGraw-Hill
Developing Skills for the classroom and beyond: Fundamentals of Cost Accounting lets the student see the development of cost accounting tools and techniques as a natural response to decision making. Using a procedural approach, the material in the text is presented from the perspective of both the preparer of information and the user of the information. This allows both accounting majors and those students planning other careers to appreciate the issues from both sides.
vandaag verzonden
The Lean Six Sigma Pocket Toolbook
A Quick Reference Guide tonearly 100 Tools for Improving Process Quality, Speed, and Complexity
2004 || Paperback || Michael George e.a. || McGraw-Hill
Vital tools for implementing Lean Six Sigma--what they are, how they work, and which to useThe Lean Six Sigma Pocket Toolbook is today's most complete and results-based reference to the tools and concepts needed to understand, implement, and leverage Lean Six Sigma. The only guide that groups tools by purpose and use, this hands-on reference provides:Analyses of nearly 100 tools and methodologies--from DMAIC and Pull Systems to Control Charts and Pareto Charts Detailed explanations of each to...
Strategic Human Resource Management / 2nd edition
2014 || Paperback || Paul Boselie || McGraw-Hill
Now in its second edition, Strategic HRM: A Balanced Approach has been updated and revised throughout to examine the latest in theory and practice. Central to its theme is putting HRM in its organizational context and creating a more balanced approach to managing people.
Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplace
2001 || Paperback || Al Ries e.a. || McGraw-Hill
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Applied Statistics in Business and Economics ISE / 7th edition
2023 || Paperback || David Doane e.a. || McGraw-Hill
Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-...
Business Dynamics
Systems Thinking and Modeling for a Complex World (Int'l Ed)
2000 || Paperback || John Sterman || McGraw-Hill
System dynamics is both a utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences. This book explains what system dynamics is, and how it can be successfully applied to solve business and organizational problems.
Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
Fundamentals of Corporate Finance / 4th edition
2021 || Paperback || David Hillier || McGraw-Hill
Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of expertise to guide readers through a framework of corporate finance, providing readers with a solid foundation of knowledge. With integrated theories and real-world European examples, the new edition...
Principles and Practice of Marketing / 10th edition
2023 || Paperback || David Jobber e.a. || McGraw-Hill
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.
Martens have been engaging consumers for more than half a century. - McDonald's pla...