WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...

Offering the comprehensive, authoritative information needed for effective diagnosis, treatment, and management of sick and premature infants, Fetal and Neonatal Physiology, 6th Edition, is an invaluable resource for board review, clinical rounds, scientific research, and day-to-day practice. This trusted two-volume text synthesizes recent advances in the field into definitive guidance for today's busy practitioner, focusing on the basic science needed for exam preparation and key informati...

Now that there's software in everything, how can you make anything secure? Understand how to engineer dependable systems with this newly updated classic In Security Engineering: A Guide to Building Dependable Distributed Systems, Third Edition Cambridge University professor Ross Anderson updates his classic textbook and teaches readers how to design, implement, and test systems to withstand both error and attack. This book became a best-seller in 2001 and helped establish the discipline of se...

Covering the entire spectrum of this fast-changing field, Diagnostic Imaging: Head and Neck, fourth edition, is an invaluable resource for neuroradiologists, general radiologists, and trainees-anyone who requires an easily accessible, highly visual reference on today's head and neck imaging. Dr. Philip R. Chapman and his team of highly regarded experts provide up-to-date information on recent advances in disease identification, imaging techniques, and tumor staging to help you make informed ...

Drawing from captivating examples, lively visuals and the latest research, Goldstein/Cacciamani's SENSATION AND PERCEPTION, 11e, takes you on an intriguing journey through the senses, equipping you with a thorough understanding of perceptual research and how the results of this research relate to everyday experiences. Reflecting the latest developments from the field, the 11th edition is packed with cutting-edge research throughout, while approximately 85 all-new full-color figures bring chap...

Die optimale Abi-Vorbereitung - Prüfungswissen auf einen Blick!

- Geeignet für Abiturienten und Schüler der Oberstufe

- Cleveres Doppelseitenprinzip: Alles zu einem Thema kompakt und übersichtlich

- Wissen schnell erfasst durch leicht verständliche Sprache, übersichtliche Darstellung und kleinen Textportionen

- Wissens-Checks am Ende eines Kapitels mit sofort abrufbaren Lösungen steigern die Effektivität

- Themenbereiche: Gattungen, Literaturgeschichte, wichti...

For more than 80 years, Sabiston Textbook of Surgery: The Biological Basis of Modern Surgical Practice has been the go-to text for trainees and surgeons at all levels of experience for definitive guidance on every aspect of general surgery. As the oldest continuously published textbook of surgery in North America, this fully revised 21st Edition continues to provide the key information, essential teaching pearls, and completely updated content needed to make the most informed surgical decisio...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

Encyclopedia of Materials: Technical Ceramics and Glasses, Two Volume Set is an essential resource guide to these incredibly important and versatile materials. The book covers everything from the types, structures, mechanics and properties of ceramics and glasses, to the testing, characterization, modeling and applications of these materials. Important recent developments are also considered, including additive manufacturing methods, polymer derived ceramics, advanced sintering/densification ...