Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public.

It takes a comprehensive look at the different types of media in A...

Ross's classic bestseller, Introduction to Probability Models, has been used extensively by professionals and as the primary text for a first undergraduate course in applied probability. It provides an introduction to elementary probability theory and stochastic processes, and shows how probability theory can be applied to the study of phenomena in fields such as engineering, computer science, management science, the physical and social sciences, and operations research. With the addition of ...

Collects and introduces some of the most important and insightful essays written in the past century by philosophers, political theorists and other thinkers who have reflected on the nature of liberty.

Immanuel Kant's views on politics, peace, and history have lost none of their relevance since their publication more than two centuries ago. This volume contains a comprehensive collection of Kant's writings on international relations theory and political philosophy, superbly translated and accompanied by stimulating essays. Pauline Kleingeld provides a lucid introduction to the main themes of the volume, and three essays by distinguished contributors follow: Jeremy Waldron on Kant's theory o...

Die Translationswissenschaft hat sich in den letzten zwanzig Jahren rasant entwickelt - in der Übersetzungs- und Dolmetschpraxis ist dieser Aufschwung jedoch kaum zu spüren. Die Praktiker wiederum verfügen über einen beträchtlichen Reichtum an nützlicher Erfahrung - dieser Fundus an wertvoller Information hat jedoch nicht in dem Maße Eingang in die Wissenschaft gefunden, wie es wünschenswert wäre. Das Handbuch Translation will diese Kluft zwischen Theorie und Praxis schließen. Es st...

This book explore the use of new technologies in the area of satellite navigation receivers. In order to construct a reconfigurable receiver with a wide range of applications, the authors discuss receiver architecture based on software-defined radio techniques. The presentation unfolds in a user-friendly style and goes from the basics to cutting-edge research. The book is aimed at applied mathematicians, electrical engineers, geodesists, and graduate students. It may be used as a textbook in ...

For almost fifty years, Sources of Japanese Tradition has been the single most valuable collection of English-language readings on Japan. Unrivalled in its wide selection of source materials on history, society, politics, education, philosophy, and religion, the two-volume textbook is a crucial resource for students, scholars, and readers seeking an introduction to Japanese civilization. Originally published in a single hardcover book, Volume 2 is now available as an abridged, two-part paperb...

This is a practical guide to the historical study of international politics. The focus is on the nuts and bolts of historical research--that is, on how to use original sources, analyze and interpret historical works, and actually write a work of history. Two appendixes provide sources sure to be indispensable for anyone doing research in this area.

The book does not simply lay down precepts. It presents examples drawn from the author's more than forty years' experience as a working historian....

Special Edition of the famous book by ash-Shaheed Sayyid Qutb.

Continuously read and reprinted down to the present, and translated into most languages, Milestones is arguably the most important Islamic literary piece written in the 20th century.

Few thinkers have had such an influence on the contemporary Islamic thought as ash-shaheed Sayyid Qutb. Since his execution in 1964 in Cairo, his death became the perfect illustration of one of the processes through which a human being becomes part of...