Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

All trainee teacher's need to know about the theory and practice of teaching primary science.

This is the essential teaching theory and practice text for primary Mathematics that takes a focused look at the practical aspects of teaching.

You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That’s where this book comes in.

“Make Products That Matter” helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product...

Gerard Heymans (1857-1930) was the founder of psychology in the Netherlands, and established the first psychological laboratory. After becoming professor, he first looked for general psychological laws, and later became interested in how people differ. Heymans investigated this question by studying biographies and collecting survey data. With this rigorous approach that far exceeded the standards of his time, he arrived at three basic dimensions in which people can vary in their temperament. ...

Dit toegankelijke studieboek geeft een multidisciplinair overzicht van theorieën, praktijken en instrumenten in de publieke inkoop. Het beschrijft het wat en waarom van publieke inkoop en geeft professionals en studenten in het hoger onderwijs inzicht in hoe op een moderne manier ingekocht kan worden in de publieke sector. Centraal staat hoe publieke organisaties via de inkoop van werken, leveringen of diensten op een verantwoorde manier publieke waarde kunnen creëren en behouden.

Geschreve...

Operations Management, 11th edition is a best-seller in the field of operations studies, offering the most up-to-date case studies, with an emphasis on the social, ethical, and environmental issues of operations. With its clear structure and accessible content, this edition will help students appreciate what is happening within and organisation.

This book is your essential guide to secondary science teacher training giving smart, practical advice on developing your classroom skills and deepening your knowledge of science education.

The book consists of three parts. The first is about finding your true north and pinpointing the problem that needs to be solved. Part two is about getting everyone to act. And in part three, you’ll learn how to transform yourself and your organisation.

The book’s authors each have over +20 years of experience working for technology giants and industry pioneers, HP and Microsoft. As a result, the authors know firsthand the pains of working in organisations that are constantly transformin...

Through stunning images, maps and insightful commentary, this book offers a glimpse into the diversity, historical legacy, and rich culture of Jewish communities within the Muslim world. From the growing Jewish community of Dubai to ancient synagogues and shrines, these photographs capture the beauty and complexity of Jewish life around North Africa, the Middle East, and Central Asia. Above all, this photographic book serves as a reminder of the enduring spirit of the Jewish people and the di...