Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior.  A streamlined presentation of key organizational behavior concepts 

Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact wi...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Are you interested in the state of our world? In the future of humanity? Have you ever wondered how the major developments of our time fit together? Are you, in fact, interested in exploring the big picture?

The world we live in is undergoing enormous change, and it can feel overwhelming to grasp what it all means, to you, to your family, to your business or job, and to humanity as a whole.

In one book, Explore The Big Picture takes a deep dive into some of the most significant matters we’r...

Innovation Accounting is a practical guide for companies to help them measure and track innovation. Financial accounting in particular is difficult to use in the context of (digital) innovation.

This book was a gold award-winning title at the Axiom Business Book Awards 2022, in the category Business intelligence/ innovation.

Ships’ Electrical Systems deals with all types of electrical installations on ships, from the basic design of the system to power generation, distribution to consumers, automation, remote control, nautical equipment and communication systems. Relevant work in the engine room and the bridge and the influence of the system are discussed.

The book is intended for use by those with a good knowledge of electrical systems on land or with a limited knowledge of electrical systems on ships. Onshore...

What does it take to become a digitally agile scholar? This manual explains how academics can comfortably navigate the digital world of today and tomorrow. It foregrounds three key domains of digital agility: getting involved in research, education and (community) service, mobilising (digital) skills on various levels, and acting in multiple roles, both individually and interlinked with others.

After an introduction that outlines the foundations of the three-dimensional framework, the chapter...

HOW TO USE THIS BOOK

1 WORLD CLASS

1.1 CONTINUOUS IMPROVEMENT

1.1.1 History of Lean and Six Sigma

1.1.2 Lean principles

1.1.3 House of Quality

1.1.4 Eight types of Waste

1.1.5 CIMM–framework

1.2 CUSTOMER VALUE (VOC & CTQ)

1.2.1 CTQ – Nursing home

1.2.2 CTQ – Implementation organization

1.2.3 CTQ – Ball bearing on shaft

1.2.4 CTQ–Flowdown – Baking pancakes

1.2.5 CTQ–Flowdown – Hotel room

2 POLICY DEVELOPMENT AND DEPLOYMENT

2.1 POLICY DEVELOPMENT

2.1.1 Mission, v...

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...