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Studieboeken (967)
Principles of Economics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Principles of Macroeconomics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Management and Business Research / 8th editon
2026 || Paperback || Lena J. Jaspersen e.a. || Sage Publications Ltd
This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research.
Economics / 7th edition
2026 || Paperback || N. (Harvard University) Mankiw e.a. || Cengage Learning EMEA
Exploring Entrepreneurship / 4th edition
2026 || Paperback || Richard Blundel e.a. || Sage Publications Ltd
Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.
Management Information Systems / 18th Edition
Managing the Digital Firm
2025 || Paperback || Kenneth Laudon e.a. || Pearson
Business Statistics / 2nd edition
for Non-Mathematicians
2016 || Paperback || Sonia Taylor || Macmillan
Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
New Product Development For Dummies
2019 || Paperback || Robin Karol e.a. || Wiley
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
Teaching Entrepreneurship
A Practice-Based Approach
2014 || Paperback || Heidi M. Neck || Edward Elgar Publishing
Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two par...
