A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Reprint. 60,000 first printing.

Lower elementary, following Threshold of Road to Success, is the first step for the students to study Chinese grammar.

It consits of two volumes, the first of which covers three units and the second covers four. Each unit is composed of 4 lessons. There are altogether 28 lessons. After learning the two volumes, the students will be able to speak more then 600 Chinese words and expressions and write over 400 Chinese characters.

Each volume is equipped with the recording script and worksheet. T...

Interest in citizenship has never been higher. But what does it mean to be a citizen of a modern, complex community? Why is citizenship important? Can we create citizenship, and can we test for it? In this fascinating Very Short Introduction, Richard Bellamy explores the answers to these questions and more in a clear and accessible way. He approaches the subject from a political perspective, to address the complexities behind the major topical issues.

Discussing the main models of citizenship...

Performed variously as escapist fantasy, celebratory fiction, and political allegory, The Tempest is one of the plays in which Shakespeare's genius as a poetic dramatist found its fullest expression. Significantly, it was placed first when published in the First Folio of 1623, and is now generally seen as the playwright's most penetrating statement about his art. Stephen Orgel's wide-ranging introduction examines changing attitudes to The Tempest, and reassesses the evidence behind the variou...

Many 21st century operations are characterised by teams of workers dealing with significant risks and complex technology, in competitive, commercially-driven environments. Informed managers in such sectors have realised the necessity of understanding the human dimension to their operations if they hope to improve production and safety performance. While organisational safety culture is a key determinant of workplace safety, it is also essential to focus on the non-technical skills of the syst...

In A Sicilian Romance (1790) Ann Radcliffe began to forge the unique mixture of the psychology of terror and poetic description that would make her the great exemplar of the Gothic novel, and the idol of the Romantics. This early novel explores the cavernous landscapes and labyrinthine passages of Sicily's castles and convents to reveal the shameful secrets of its all-powerful aristocracy.

Introducing Judaism is the ideal starting point for students beginning their studies of this fascinating religion. Eliezer Segal takes a historical approach, focusing on religious aspects of Judaism, and introducing themes as they emerge from authentic Jewish documents. Students will gain an understanding of how Judaism is lived by its adherents and the historical and geographical diversity of Jewish beliefs and practices.

The book has a clear and accessible structure. Part One presents the h...

An interesting and accessible introduction to ethical issues raised by various forms of human use of animals. This textbook avoids moral lecturing and presents a range of ethical viewpoints without defending or applying any specific stance. Readers are encouraged and provoked to reflect for themselves, and to sharpen their own points of view regarding the ethical limits on our use of animals.

They will also gain further understanding of the views held by other people. Early chapters of this i...

A Reader in the Anthropology of Religion is a collection of some of the most significant classic and contemporary writings in the field. Updated in its second edition, this volume examines numerous aspects of religion in a diversity of cultures and expands upon the idea of what we mean by 'religion', linking it to some of the broader questions of culture and politics. Collects classic and contemporary articles from the major thinkers in both North American and British anthropology Emphasizes ...

The Fontana History of Chemistry, which draws extensively on both the author’s own original research and that of other scholars world wide, is conceived as a work of synthesis. Nothing like it has been attempted in decades. Beginning with the first tentative chemical explorations where primitive technology and techniques were deployed, Dr Brock proceeds via the alchemists’ futile, but frequently profitable, efforts to turn lead into gold to recount the emergence of the modern discipline o...