Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide students in inte...

Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.

The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.

C# is undeniably one of the most versatile programming languages available to engineers today. With this comprehensive guide, you'll learn just how powerful the combination of C# and .NET can be. Author Ian Griffiths guides you through C# 12.0 and .NET 8 fundamentals and techniques for building cloud, web, and desktop applications.

Designed for experienced programmers, this book provides many code examples to help you work with the nuts and bolts of C#, such as generics, LINQ, and asynchronou...

This captivating book delves into the complex realm of management and organizational dynamics, focusing on the significance of paradoxes. From the intricate interplay between social obligations and business missions to the tension between stability and change, this textbook unveils the essence of these enduring contradictions. As organizations evolve, paradoxes become defining features, and illustrative cases of this are included throughout the textbook.

Situated at the intersections of queer studies, diaspora studies and Asian Studies, this book articulates an intersectional cultural politics that is anti-racist, decolonial, anti-nationalist, feminist and queer.