Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

This 1983 book is a lively and clearly written introduction to the philosophy of natural science, organized around the central theme of scientific realism. It has two parts. 'Representing' deals with the different philosophical accounts of scientific objectivity and the reality of scientific entities.

The views of Kuhn, Feyerabend, Lakatos, Putnam, van Fraassen, and others, are all considered. 'Intervening' presents the first sustained treatment of experimental science for many years and uses...

An insider's view of science reveals why many scientific results cannot be relied upon - and how the system can be reformed.

Science is how we understand the world. Yet failures in peer review and mistakes in statistics have rendered a shocking number of scientific studies useless - or, worse, badly misleading. Such errors have distorted our knowledge in fields as wide-ranging as medicine, physics, nutrition, education, genetics, economics, and the search for extraterrestrial life. A...

Na het grote succes van Het grote economieboek – vijf ballen in NRC – brengt Noordboek nu de jargonvrije, rijk geïllustreerde gids voor de wetenschap op de markt. Het grote wetenschapsboek biedt een ingang naar meer dan honderd sleutelideeën en ontdekkingen van ’s werelds grootste wetenschappers. De informatie wordt gepresenteerd in een duidelijke lay-out met prachtige mindmaps en overzichtelijke samenvattingen. We komen te weten waarom de ideeën van Copernicus controversieel waren, ...

A little over a decade since its first publication, the hypotheses set out in Manuel Castells' groundbreaking trilogy have largely been verified. In a substantial new preface to the first volume in the series, Castells demonstrates, in the light of major world trends, how the network society has now fully risen on a global scale.

Stewart/Redlin/Watson's best-selling PRECALCULUS: MATHEMATICS FOR CALCULUS, 8th INTERNATIONAL METRIC EDITION with WebAssign digital resources prepares students to succeed in future calculus courses. This best-selling author team emphasizes problem-solving and mathematical modeling as this edition presents concepts with unparalleled clarity and precision. Updated content and revised learning features remove barriers for a carefully planned, inclusive learning experience.

The authors' attention...

The statistical methodology covered includes statistical standard distributions, one- and two-sample tests with continuous data, regression analysis, one-and two-way analysis of variance, regression analysis, analysis of tabular data, and sample size calculations.

A Nobel prize-winning physicist, a social psychologist and a philosopher on how science can help us navigate information overload, thrive amidst uncertainty and heal our fractured society.

A definitive guide to thinking clearly in a world full of overwhelming information.

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In our deluge of information, it's getting harder and harder to distinguish the revelatory from the contradictory. How do we make health decisions in the face of conflicting medical advice? How can we navigate the...