For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Providing for National Security: A Comparative Analysis argues that the provision of national security has changed in the 21st century as a result of a variety of different pressures and threats. In this timely volume experts from both the academic and policy worlds present 13 different country case studies drawn from across the globe-including established and newer states, large and smaller states, those on the rise and those in apparent decline-to identify what these key players consider to...

Jonge kinderen staan op een heel eigen wijze in de wereld. Ze zijn nieuwsgierig en vol verwondering. Door te spelen en te onderzoeken, in een actieve interactie met andere kinderen en volwassenen, verwerven ze nieuwe inzichten en vaardigheden en leren ze zichzelf en de wereld om hen heen steeds beter kennen en begrijpen.In dit boek staat de eigenheid van jonge kinderen centraal. Een eigenheid die vooral is te herkennen in de nieuwsgierigheid en verwondering die peuters en kleuters laten zien ...

See - Understand - Discuss - PracticeOperations Management makes it easy to:* identify the relevance of operations in the real-world; * understand the theory underlying the subject; * discuss and think critically about operations; * consolidate learning through practice. Aware that students taking their first module in Operations Management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, m...

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

*Major New York Times Bestseller

*More than 2.6 million copies sold

*One of The New York Times Book Review's ten best books of the year

*Selected by The Wall Street Journal as one of the best nonfiction books of the year

*Presidential Medal of Freedom Recipient

*Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahn...

On January 20, 1949 US President Harry S. Truman officially opened the era of development. On that day, over one half of the people of the world were defined as "underdeveloped" and they have stayed that way ever since.

This book explains the origins of development and underdevelopment and shows how poorly we understand these two terms. It offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternativ...

the most comprehensive guide I have ever read for solving any conceivable trying scenario!"--Julie Jansen, bestselling author of You Want Me to Work with Who? and I Don't Know What I Want, but I Know It's Not This You can't stop office madness, but you can stop the madness from getting to you.Gossipy coworkers, unmanageable managers, and cranky clients have got you pulling your hair out and gnawing your nails down to nubs. From teammates who drop the ball on deadlines to corporate bullies who...

Designed for advanced undergraduate or first-year graduate courses in semiconductor or microelectronic fabrication, Fabrication Engineering at the Micro- and Nanoscale, Fourth Edition, covers the entire basic unit processes used to fabricate integrated circuits and other devices.

The new ARM Edition of Computer Organization and Design features a subset of the ARMv8-A architecture, which is used to present the fundamentals of hardware technologies, assembly language, computer arithmetic, pipelining, memory hierarchies, and I/O. With the post-PC era now upon us, Computer Organization and Design moves forward to explore this generational change with examples, exercises, and material highlighting the emergence of mobile computing and the Cloud. Updated content featuring t...