For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

The trusted series of workbooks by Philip H. Pollock III and Barry C. Edwards continues with A Microsoft Excel (R)Companion to Political Analysis. In this new guide, students dive headfirst into actual political data from all major subfields working with the ubiquitous Excel software.

Through the use of varied case studies, this book explains and demonstrates how nurses can transform the ideals of person-centred care into reality for patients throughout their healthcare journey, in a variety of settings.

Bedrijfshulpverlener is naast een lesboek bij de bhv-training ook zeer geschikt als naslagwerk. Het is geheel conform de laatste richtlijnen van de Nederlandse Reanimatie Raad, Het Oranje Kruis en het NIBHV.

In dit boek zijn de bhv-handelingen opgenomen die gemiddeld de hoogste urgentie en frequentie hebben in de praktijk. De hoofdonderwerpen zijn:

• Levensreddende eerste hulp

• Overige eerste hulp

• Beperking en bestrijding van een beginnende brand

• Ontruiming

Human Rights: Theory and Practice is a comprehensive, interdisciplinary text written by a global team of experts with coverage and content unrivaled by any other text on the market. With contributions from an international panel of experts, including political scientists, lawyers, philosophers, and policy-makers, this text is unmatched in its ability to provide students with a practical, comprehensive and 21st century perspectives on the theory, study and practice ofhuman rights. In addition ...

A principles-­level introduction that’s accessible to students of all majors, International Economics uses real-life applications to cover both the macro and micro components of international economics. The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher-­level math.

The 8th Edition includes a number of enhancements, such as updated tables and graphs, new case studies and revised discussion of r...

A personal code for happier, more fulfilling relationships.

Strong, loving relationships are what life is all about. And some people are really good at them. They find a partner who makes them happy and they know instinctively how to handle tricky times while keeping things fresh and rewarding.

They have partnerships that stand the test of time and they make it look effortless. Is there something these people know that we don't? Is it something we can all benefit from? The answer is a resound...

Bringing contemporary mathematical thinking to non-specialists.

For All Practical Purposes emphasises the valuable connections between contemporary mathematics and modern society. This foundational resource introduces students to real math applications without simply listing equations, but offering practice that is geared towards understanding what these equations do and what they can reveal. A series of independent chapters also focus on high-interest topics, including business management, d...

Combined with new coverage on mental health, resilience, and mindset, Your College Experience speaks to the real needs of today's students, helping them overcome their barriers to success and become successful students in academic communities they can call their own.