The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Dit boek biedt een duidelijk en gestructureerd stappenplan waarmee je zelf een succesvol marketingplan kunt opstellen. Of je nu een start-up of een gevestigd bedrijf hebt, deze handleiding helpt je om je doelen te bereiken en je omzet te verhogen. Met praktische voorbeelden, handige tips en concrete strategieën leer je hoe je jouw product of dienst op de markt kunt zetten en je klantenkring kunt vergroten.

Bestel vandaag nog de Handleiding Marketingplan en neem een voorsprong op je concurren...

Specially designed as training resource for undergraduate and graduate students in applied sport and performance psychology as well as an array of early-career professionals. Case study collection with diverse, international authorship. Deliberate attention paid to ethical challenges and diverse populations (race, culture, gender, sexual orientation, disability, etc.) in order to challenge students to identify their own uniqueness in the world and how it impacts their attitudes, beliefs, and ...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

A concise title that connects students to the field of developmental psychology

This title connects students to the field of developmental psychology in an engaging, accessible, culturally inclusive way. With just 15 concise chapters and an epilogue this text is the right length for a single term. Throughout this brief presentation, students will encounter an extraordinary range of research breakthroughs, theories, practices, and stories, all conveyed in Berger’s signature narrative voice. ...

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

De lesmethode “Basis Marketing voor het MBO” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. Dit betreft het werkboek waarin de bijbehorende opdrachten zijn opgenomen. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.