The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insigh...

When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done.

Principles of Electronic Communication Systems provides the most up-to-date survey available for students taking a first course in electronic communications. Requiring only basic algebra and trigonometry, this new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice.

This title is available in Connect with SmartBook,...

The thoroughly revised edition of Vander's Human Physiology is an integrated package of textual and digital material that delivers basic and clinical content, real-life applications, and educational technologies. All these pieces come together to facilitate learning and enthusiasm for understanding the mechanisms of body function. Key focus areas include homeostasis, exercise, and human health. These and other areas of interest are elaborated upon, beginning with Chapter 1, where the key "Gen...

For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce students to global financial management strategyFundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real­-world examples, students are introduced to the fundamental concepts and t...

Understand financial accounting principles and techniques, and develop the skills to make informed business decisions. "My many students and I have used this book for years now and would highly recommend it to anyone looking for a very accessible introduction to financial reporting." Dr. Andrew McFaull, Deputy Programme Director of BSc Accounting and Finance, King's College London "When used in conjunction with the MyLabs Accounting package this is an excellent resource to build a non-technic...

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...

The trusted series of workbooks by Philip H. Pollock III and Barry C. Edwards continues with A Microsoft Excel (R)Companion to Political Analysis. In this new guide, students dive headfirst into actual political data from all major subfields working with the ubiquitous Excel software.

The Advanced Student's Book with Digital Pack gives learners an immediate sense of purpose and clear learning objectives. It provides core grammar and vocabulary input alongside a mix of skills. Speaking lessons offer a unique combination of functional language, pronunciation and conversation skills, alongside video that helps learners to communicate effectively in the real world.

Each unit ends with a consolidation of core language from the unit. This version of the Student's Book comes with...

Through the use of varied case studies, this book explains and demonstrates how nurses can transform the ideals of person-centred care into reality for patients throughout their healthcare journey, in a variety of settings.