Branding NL. State of the art-visies van Nederlandse professionals

Een sterk merk, merk je! Waar merkmanagement, of branding, ooit een puur tactische reclame-, communicatie- en designactiviteit was, heeft het vakgebied zich inmiddels ontwikkeld tot een strategische marketing- en ondernemingsactiviteit. En waar branding ooit de name of the game was, is het nu de game of the name: het totale proces waarmee een onderneming in de naam van haar merk(en) structureel toekomstaandeel tracht te creëre...

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face.

Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effec...

This second edition of Clarke's Analytical Forensic Toxicology offers a fresh perspective on the drugs and poisons that you are most likely to encounter in forensic toxicology, with a focus on collection, extraction and analysis. With additional features incorporated from the fourth edition of Clarke's Analysis of Drugs and Poisons this text is fully updated to reflect the advances in analytical and forensic toxicology. New and extended chapters include: sampling, storage and stability; in-ut...

The C++11 standard allows programmers to express ideas more clearly, simply, and directly, and to write faster, more efficient code. Bjarne Stroustrup, the designer and original implementer of C++, thoroughly covers the details of this language and its use in his definitive reference, The C++ Programming Language, Fourth Edition. In A Tour of C++, Stroustrup excerpts the overview chapters from that complete reference, expanding and enhancing them to give an experienced programmer-in just a fe...

The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.

English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...

Deze herziene uitgave van de succesformule “Mens in de Hoofdrol” brengt Participatief Drama nog meer tot leven voor professionals die met deze krachtige methodiek aan de slag gaan.

Text only. This product does NOT include a MyFireKit Access Code Card. To purchase the text with a MyFireKit Access Code Card, please use ISBN: 0-13-283000-0 Organized into 17 chapters with completely updated color photographs and accompanied by supporting appendices, this seventh edition, written to the FESHE curriculum, instructs the reader on the skills needed in fire investigation, delving into topics such as fire-related deaths and injuries, fire behavior and sources of ignition.

Remaini...

A Swedish crime writer as thrilling as Mankell, a detective as compelling as Wallander . . .

HÃ¥kan Nesser's astonishingly successful Van Veeteren series continues with the eighth book, The Weeping Girl. Winnie Maas died because she changed her mind . .

. A community is left reeling after a teacher – Arnold Maager – is convicted of murdering his female pupil Winnie Maas. It seems the girl had been pregnant with Maager's child.

Years later, on her eighteenth birthday, Maager's ...