Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Pour parler affaires – nouvelle édition bestaat uit een geïntegreerd livre de l’élève + cahier d’activités. Het livre de l’élève bestaat uit tien Modules. Communicatieve praktijksituaties en authentieke teksten vormen de basis voor het gebruik van de Franse taal. Belangrijke woordenschat staat in het kader Mots-clés en relevante grammatica-uitleg in Outils.

Learning From Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's thirty years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation -- an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events. Against the eclectic background of his work in national sample surveys, studies based o...

The Logic Manual is the ideal introduction to logic for beginning philosophy students. It offers a concise but complete introductory course, giving a firm grounding in the logic that is needed to study contemporary philosophy. Exercises, examples, and sample examination papers are provided on an accompanying website.

From handshakes and toasts to chant and genuflection, ritual pervades our social interactions and religious practices. Still, few of us could identify all of our daily and festal ritual behaviors, much less explain them to an outsider. Similarly, because of the variety of activities that qualify as ritual and their many contradictory yet, in many ways, equally legitimate interpretations, ritual seems to elude any systematic historical and comparative scrutiny.

In this book, Catherine Bell off...

The Evidence-Based Nursing Series is co-published with Sigma Theta Tau International (STTI). The series focuses on implementing evidence-based practice in nursing and mirrors the remit of Worldviews on Evidence-Based Nursing, encompassing clinical practice, administration, research and public policy. Models and Frameworks for Implementing Evidence- Based Practice: Linking Evidence to Action looks at ways of implementing evidence gained through research and factors that influence successful im...

The Silk Road was the current name for a complex of ancient trade routes linking East Asia with Central Asia, South Asia, and the Mediterranean world. This network of exchange emerged along the borders between agricultural China and the steppe nomads during the Han Dynasty (206BCE-220CE), in consequence of the inter-dependence and the conflicts of these two distinctive societies. In their quest for horses, fragrances, and spices, gems, glassware, and other exotics from the lands to their west...

The perfect companion for both trainees and teacher trainers following courses such as the Cambridge CELTA, and the Trinity Certificate in TESOL, as well as teachers who are unsure of how to present grammar or those who are looking for new ways to present it. Teaching English Grammar aims to combine language information and methodological help in a straightforward, authoritative way and thus help English language teachers prepare and deliver grammar lessons within their syllabus. The book pro...

Eentalige methode zakelijk Duits, met nadruk op communicatieve vaardigheden. Bevat uitleg over de belangrijkste grammaticale onderwerpen.

Het Übungsbuch volgt de opbouw van het Kursbuch in hoofdstukken en paragrafen, maar legt de nadruk op de schrijfvaardigheid, de woordenschat en de grammatica. Elke paragraaf begint met een overzicht van de belangrijkste woordenschat, met ruimte om de Nederlandse vertaling erbij te schrijven, en een aantal handige uitdrukkingen uit het Kursbuch. Daarop volg...