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HFR 1 INT / Druk 3
Hotelmanagement & Frontoffice (Engelstalig)
2020 || Paperback || A. Ronhaar e.a. || Educatieve Uitgeversgroep B.V.
Bij aanschaf van dit artikel ontvang je een leerwerkboek. Je ontvangt een papieren exemplaar met op de achterkant een unieke licentiecode voor het gebruik van het E-boek op Digiplein.
International Marketing & Export Management / 8th edition
2016 || Paperback || Gerald Albaum || Pearson
Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...
Hospitality Revenue Management / 1st edition
Concepts and Practices
2022 || Paperback || United Kingdom) Peter (Oxford Brookes University Szende || Apple Academic Press Inc.
This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...
Advanced Grammar in Use with Answers / 3rd edition
A Self-Study Reference and Practice Book for Advanced Learners of English
2013 || Paperback || Martin Hewings || Cambridge University Press
Grammar in Use is the world's best-selling grammar series for learners of English. Advanced Grammar in Use with Answers, authored by Martin Hewings, is the first choice for advanced (C1-C2) learners of English. It is a self-study book with clear explanations and practice exercises, and has helped millions of learners improve their English communication skills.
It is also trusted by teachers and can be used as a supplementary text in classrooms, or to support preparation for Cambridge Advanced...
The Global Business Environment / 6th edition
Sustainability in the Balance
2023 || Paperback || Janet Morrison || Bloomsbury Publishing
This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological and financial environments. The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden and Thailand.
It also has a strong focus on ethics, responsibi...
Success with Business B2 Vantage - Student's book / 2nd edition
2019 || Paperback || Rolf Cook e.a. || Cengage Learning
Cambridge Business qualifications are internationally recognised business qualifications which demonstrate an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Cambridge English Qualifications are designed so that each exam builds on the skills developed at the previous level.
Now in a new edition, Success with Business (formerly Success with B...
The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality / 1st edition
Skills for Successful Ventures
2020 || Paperback || Professor Marios Sotiriadis || Emerald Publishing Limited
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures.
It would serve as a guide for those studying ...
Crisis Management and Recovery for Events / 1st edition
Impacts and Strategies
2023 || Paperback || Vassilios Ziakas e.a. || Goodfellow Publishers Limited
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...
The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
Special Event Production: The Resources / 2nd edition
The resources
2015 || Paperback || Doug Matthews || Taylor & Francis
This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.
This new edition includes:New content on: new audio -visual technolo...