Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market. Why? No previous knowledge needed Step-...

Accounting and Finance for Non-Specialists 13th edition provides an excellent foundation for your future career in business, as it covers techniques widely used in financial accounting, management accounting, and financial management. Easy-to-read and use, the book is also filled with up-to-date examples of real-life financial issues.

The new fifth edition of Principles of Business Information Systems features new cases, new questions and assignments and the latest technologies, whilst retaining its comprehensive coverage of Information Systems issues. It also boasts a wealth of real-world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.