Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

This topical and exciting textbook describes fisheries exploitation, biology, conservation and management, and reflects many recent and important changes in fisheries science. These include growing concerns about the environmental impacts of fisheries, the role of ecological interactions in determining population dynamics, and the incorporation of uncertainty and precautionary principles into management advice. The book draws upon examples from tropical, temperate and polar environments, and ...

TRANSLATED AND INTRODUCED BY DAVID LUKE. Death in Venice is a story of obsession. Gustave von Aschenbach is a successful but ageing writer who travels to Venice for a holiday. One day, at dinner, Aschenbach notices an exceptionally beautiful young boy who is staying with his family in the same hotel.

Soon his days begin to revolve around seeing this boy and he is too distracted to pay attention to the ominous rumours that have begun to circulate about disease spreading through the city.

This book builds theoretical statistics from the first principles of probability theory. Starting from the basics of probability, the authors develop the theory of statistical inference using techniques, definitions, and concepts that are statistical and are natural extensions and consequences of previous concepts. Intended for first-year graduate students, this book can be used for students majoring in statistics who have a solid mathematics background.

It can also be used in a way that stre...

Karen Armstrong, bestselling author of A History of God," skillfully narrates this history of the Crusades with a view toward their profound and continuing influence.

In 1095 Pope Urban II summoned Christian warriors to take up the cross and reconquer the Holy Land. Thus began the holy wars that would focus the power of Europe against a common enemy and become the stuff of romantic legend. In reality the Crusades were a series of rabidly savage conflicts in the name of piety. And, as Armstron...

Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? This title shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions.

European politics has been reshaped in recent decades by a dual process of centralization and decentralization. At the same time that authority in many policy areas has shifted to the suprantional level of the European Union, so national governments have given subnational regions within countries more say over the lives of their citizens. At the forefront of scholars who characterize this dual process as multi-level governance, Liesbet Hooghe and Gary Marks argue that its emergence in the sec...

Based on an intimate knowledge and extensive research, Italian volcanoes, provides a complete introductory guide to one of the world's best known and most intensively studied volcanic areas. It is a unique guide to volcanic geology and an exciting introduction to how volcanoes work. Twelve detailed itineraries have been specially chosen to highlight the spectrum of volcanic products, their threat to human activity and their importance to understanding how volcanoes behave.

Richly illustrated ...

Art in Theory (1648-1815) provides a wide-ranging and comprehensive collection of documents on the theory of art from the founding of the French Academy until the end of the Napoleonic Wars. Like its highly successful companion volumes, Art in Theory (1815-1900) and Art in Theory (1900-1990), its' primary aim is to provide students and teachers with the documentary material for informed and up-to-date study. Its' 240 texts, clear principles of organization and considerable editorial content o...