Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Social enterprise is an up and coming phenomenon around the world. Businesseswith the primary aim of bettering the world. Social enterprises are claiming a distinct place amongst commercial enterprises, charities, and public sector organizations.This book paints an inspiring picture of the social enterprise, what it is and what it is not. How it works and what the challenges are. With a wide range of examples from the Netherlands, most of which can be found elsewhere across the world. A book ...

Manager, consultant, member of the Works Council: in any of these functions you

want to exert maximum influence to reach your goals. There are quite some ways to do this. You can reason and give logical arguments, you can paint a picture about an attractive future perspective or give compliments.

This book describes ten different influencing skills that you can learn to use and to apply yourself. Influencing is not about using communication tricks. It is essential that you use the influencing...

A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.

The third edition of this core textbook, edited and contributed to by recognised international authorities on the subject, outlines the critical contextual and theoretical issues of business and management in Asia and offers a fresh, topical analysis of management in the major Asian nations. Featuring an accessible two-part structure and updated with the latest research, the book will enable students to assess Asian management systems and the strategies adopted by corporations and governments...

Bestselling author Stella Cottrell taps into her tried and tested formula for learning and brings students the essential guide to producing top-quality dissertations and project reports. The book breaks down this process into manageable chunks and covers everything from preparation and planning through to conducting research and writing up the finished article. Packed with dozens of hands-on activities and quotes from real students, this book demystifies dissertations and project reports and ...

Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explai...

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals...

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.