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Studieboeken (492)
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Mastering the Circular Economy / 1st edition
A Practical Approach to the Circular Business Model Transformation
2021 || Paperback || Ed Weenk e.a. || Kogan Page Ltd
Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.
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International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...
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The Culture Map / 1st edition
Decoding How People Think, Lead, and Get Things Done Across Cultures
2016 || Paperback || Erin Meyer || PublicAffairs
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...
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Maintenance Systems and Documentation / 1st Edition
2006 || Paperback || Anthony Kelly || Elsevier
Addresses the main systems necessary for the successful operation of a maintenance organization, such as performance control, work control and documentation. This work shows how they can be modelled, their function and operating principles, and the main problems encountered in operation.
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Economics of Strategy / 7th edition
2017 || Paperback || David Besanko e.a. || Wiley
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands ...
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Running Lean: Iterate from Plan A to a Plan That Works
Iterate from Plan A to a Plan That Works
2022 || Hardcover || Ash Maurya || O'Reilly
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas an...
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Ten types of innovation / 1st edition
The Discipline of Building Breakthroughs
2020 || Paperback || Larry Keeley e.a. || Wiley
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings the Ten Types of Innovation that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identi...
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The ASQ Certified Six Sigma Green Belt Handbook / 3rd edition
2022 || Hardcover || Roderick A. Munro || ASQ Quality Press
This handbook is designed to help candidates preparing for the ASQ Six Sigma Green Belt certification exam. Meant for those who already understand the basic concepts of reducing variation and improving processes, it also serves as a helpful reference to the appropriate materials needed to conduct successful Green Belt projects. The layout of the handbook is mapped to the 2022 version of ASQ’s Body of Knowledge (BoK).
This revised edition includes new information about:
• SMART goals, key ...
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Macroeconomics / 8th edition
A European text
2022 || Paperback || Michael Burda e.a. || Oxford University Press
Responding to the most recent global challenges by analysing data from new events, and developing new policy examples, the eighth edition of Macroeconomics: A European Text continues to provide a comprehensive and modern analysis of macroeconomic theories. While retaining their focus on those features that characterise the European economy, the authors explore matters surrounding the global financial crisis, the European debt crisis, and the most recent effects of the Covid-19 pandemic on bot...
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Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...