De lesmethode “Basis Marketing voor het MBO” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!

Bij deze methode hoort ook een werkboek (ISBN: 9789492442789)

Learn how to screen for systemic and medical conditions, and when to make a physician referral! Goodman and Snyder's Differential Diagnosis for Physical Therapists, 7th Edition helps you identify the signs and symptoms of systemic disease that can mimic neuromusculoskeletal conditions. A step-by-step approach includes the screening tools you need to make an accurate differential diagnosis, describing both red flags and yellow flags as well as risk factors. This edition includes a new Screenin...

This interdisciplinary book is the first to survey traditional and cutting-edge methods for the study of language attitudes. It helps readers choose a suitable research method, and guides them through planning and design, data collection and analysis. It is essential reading for researchers and students conducting research into language attitudes.

The text offers a comprehensive and unique perspective on disaster risk associated with natural hazards. It covers a wide range of topics, reflecting the most recent debates but also older and pioneering discussions in the academic field of disaster studies as well as in the policy and practical areas of disaster risk reduction.

Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects.

A multi-perspective approach (political elites,...

For over forty years, Latin American Politics and Development has kept instructors and students abreast of current affairs and changes in Latin America. Now in its tenth edition, this authoritative yet accessible introduction has been updated throughout. Organized on a country-by-country basis, Latin American Politics and Development offers instructors maximum flexibility in organizing courses.

Revisions to the Tenth Edition include:An updated theoretical framework to explain changes in the r...

The third edition of The Beast Within has been updated throughout to include current scholarship, new discussion of definitions, and fresh perspectives on critical animal theory that places animals, rather than humans, at the center of the discourse. Organized thematically, Salisbury incorporates many new sections and subsections to reveal the multifaceted history of the relationship between humans and animals: domestication, animal diseases and pandemics, dogfights, cockfights, Islamic dieta...

Whether we interpret Scripture or culture, it matters what we do, not just what we think or feel. How do we live with our interpretation, and how do we live it out? This book helps us understand how culture forms us as political actors, moves us aesthetically, shapes the rhythms of our lives, and connects (or disconnects) us from God and neighbors we are called to love. The goal is to be equipped to engage culture with greater fluency and fidelity in response to the triune God. This short, ac...

This new edition of the classic text has been extensively rewritten to bring it right up to date and enzymes has been introduced as a new topic. Its accessible style makes it invaluable to students and teachers of food science and nutrition.

Stoornissen in de vocht- en elektrolythuishouding komen veel voor bij acuut zieke patiënten. Het is van groot belang om basale kennis over water en zout toe te passen bij de diagnostiek en behandeling van patiënten, om met name iatrogene factoren te verminderen. De rol van infuusvloeistoffen en diuretica wordt toegelicht. ‘Water en zout’ gaat met herkenbare praktijkvoorbeelden in op de problematiek van stoornissen in vocht en elektrolyten. Met deze praktische handleiding op zak kunnen d...