Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

Earlier edition published as: Introduction to qualitative methods in psychology.

A Super Quick guide to thinking critically, from reasoning and arguments to spotting bias and avoiding information overload.

Winner, 2020 Outstanding Book Award, given by the International Communication AssociationHonorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet ResearchersHow the transformation of social media platforms and user-experience have redefined the entertainment industryIn a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operati...

The updated ninth edition of Challenges of the Developing World examines political, social, and economic development in the diverse countries of Africa, Asia, the Middle East, and Latin America. In doing so, it explores the political economy of policymaking, investigates the uncertain dynamics of democratization, highlights the impact of ethnic and religious tensions on developing countries, and looks at revolution and military intervention in politics. Key issues such as the environment, sus...

Finding your bearings as a manager can feel overwhelming-but you don't have to fake it to make it, and you don't have to go it alone. Lara Hogan shares her recipe for supporting and leading a tech team-from developing your mentoring and coaching skills, to getting comfortable with having difficult conversations, to boosting trust among teammates-while staying grounded along the way.

Das bewährte Lehrwerk auf der Niveaustufe C2 in neuer durchgesehener Auflage, das sich detailliert, didaktisch aufbereitet und ausführlich mit dem Prüfungsteil Freies Schreiben befasst. Für Kandidaten, die sich auf das neue Goethe-Diplom C2, freier schriftlicher Ausdruck gezielt vorbereiten wollen. Lernziel: Das Lehrwerk führt die Lerner Schritt für Schritt darauf hin, sich angemessen schriftlich zu einem vorgegebenen Thema zu äußern. Methodisches Vorgehen: Durch zahlreiche spezielle ...

From Google's chief economist, Varian's best-selling intermediate microeconomics texts are revered as some of the best in the field. And now students can work problems online with Smartwork5, Norton's online homework system, packaged at no additional charge with the Media Update Editions. In addition to online homework, the texts now include four-colour graphs and new interactive animations.

Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice.

This 8th edition has b...

International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.