To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers.

This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory ...

In Reading Between the Signs, Anna Mindess provides a perspective on a culture that is not widely understood - American Deaf culture. With the collaboration of three distinguished Deaf consultants, Mindess explores the implications of cultural differences at the intersection of the Deaf and hearing worlds. Used in sign language interpreter training programs worldwide, Reading Between the Signs is a resource for students, working interpreters and other professionals.

This important new edition...

Durf te denken! is de modernste en compleetste lesmethode filosofie voor havo en vwo. Het rijke aanbod aan oefenmateriaal is beschikbaar in de digitale leeromgeving. Per domein zijn ook werkboeken beschikbaar met een selectie van het belangrijkste oefenmateriaal. Dit werkboek bevat de oefeningen van het domein Oosterse filosofie voor vwo-leerlingen.

Nursing Diagnoses: Definitions and Classification is the definitive guide to nursing diagnoses, as reviewed and approved by NANDA-I. The 2015-2017 edition of the classic and internationally recognised text has been rigorously updated and revised, and now provides more linguistically congruent diagnoses as a result of the Diagnostic Development Committee's attentiveness to understanding the translation of the diagnostic label, definition, defining characteristics, related factors, and risk fac...

This new edition made the textbook the first discrete mathematics textbook to be revised in order to meet the proposed new ACM/IEEE standards of the course. It features new material, including new sections on probability, coding theory, matrices and order of magnitude.

Wat heeft 'ladderzat' met een ladder te maken? Waarom heet een verdieping niet een 'verhoging'? Heeft er ooit een Aagje bestaan die heel nieuwsgierig was? Wie was dat dan? En waar zitten je 'lurven'? Vroeg of laat komt er een moment dat je je zoiets opeens afvraagt.

Voor zulke momenten is er dit boekje. Het is gemaakt door twee gerenommeerde taalorganisaties: het Instituut voor Nederlandse Lexicologie (INL) en het Genootschap Onze Taal. Zij bundelen hierin hun kennis op het gebied van woorden...

In the twentieth century, avant-garde movements have pushed the concept of art far beyond its traditional boundaries. In this dynamical process of constant renewal the prestige of thinking about art as a legitimizing practice has come to the fore. So it is hardly surprising that the past decades have been characterized by a revival or even breakthrough of philosophy of art as a discipline.

However, the majority of books on aesthetics fail to combine a systematical philosophical discourse with...

In light of the rapidly growing number of people studying Arabic--in academia, governments, NGOs, and business--Media Arabic is a unique and timely learning tool for anyone looking to access news information from this important global region firsthand. Media Arabic introduces the language of the newspapers, magazines, and internet news sites to intermediate and advanced level students of Modern Standard Arabic. Using this textbook, students will be able to master core vocabulary and structure...

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground.

In 2005, the Uni...

Objective Proficiency Second edition provides official preparation for the revised 2013 Cambridge English: Proficiency exam, also known as Certificate of Proficiency in English (CPE). A variety of challenging, lively topics provide thorough training in exam skills and high-level language development. Each unit contains three double-page lessons ensuring flexibility, even pacing and progress.

This motivating material is also suitable for high-level students keen to improve their general Englis...