Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Business Model Generatie is een handboek voor visionairs, game changers en uitdagers die verouderde businessmodellen op de schop willen nemen om de ondernemingen van de toekomst te ontwerpen. Voorbeelden van nieuwe ontwrichtende businessmodellen die het concurrentielandschap volledig veranderen zijn er inmiddels ruimschoots. Echter vaak worden ze nog niet begrepen.

Business Model Generatie beschrijft krachtige, eenvoudige en geteste hulpmiddelen waarmee u deze businessmodellen leert begrijpen...

Learning to Change provides a comprehensive overview of organizational change theories and practices developed by both European and North American change theorists. The authors compare and contrast different theories or approaches to planned change and discuss in detail the activities or steps change agents take - diagnosis, change strategy, the intervention plan, and interventions. In addition, the authors explore what makes someone a successful change agent and provide advice for career and...

Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.

“A vast cabinet of curiosities.”—Stephen Greenblatt“Eclectic rather than exhaustive, less an encyclopedia than a buffet.”—Frederic Raphael, Literary ReviewHow do we get from the polis to the police? Or from Odysseus’s sirens to those of an ambulance? The legacy of ancient Greece and Rome is all around us, imitated, resisted, reworked, and misunderstood. In this beautifully illustrated and encyclopedic compendium, a team of leading scholars investigates the afterlife of this rich...

Power Electronics is intended to be an introductory text in power electronics, primarily for the undergraduate electrical engineering student. The text is written for some flexibility in the order of the topics. Much of the text includes computer simulation using PSpice as a supplement to analytical circuit solution techniques.

D’un petit village de pêcheurs à la grande ville que nous connaissons, Paris… c’est tout une histoire ! Parfois agitée ou dramatique et à d’autres moments plus souriante ou même glorieuse.

Tu retrouveras dans cet album les grands événements qui ont marqué le destin de la capitale et découvriras la manière dont y vivaient ceux qui t’ont précédé. Bon voyage dans le temps !

Pascal Varejka est journaliste et historien. Il a notamment publié chez Parigramme Paris, une histo...

This book - now a classic - was developed to facilitate the preparation of medicolegal reports following musculoskeletal injuries. It collates data from the world literature in one source, together with review articles on related topics such as Repetitive Strain Injury. As a result, it saves readers from the time-consuming task of researching multiple references.

A comprehensive guide to the preparation of medicolegal reports in the field of personal injury litigation following musculoskeleta...

Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan. Proactive Law for Managers provides this plan; The Manager's Legal PlanTM.