Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.

Strategi...

Statistics and Chemometrics for Analytical Chemistry 7th edition provides a clear, accessible introduction to main statistical methods used in modern analytical laboratories. It continues to be the ideal companion for students in Chemistry and related fields keen to build their understanding of how to conduct high quality analyses in areas such as the safety of food, water and medicines, environmental monitoring, and chemical manufacturing. With a focus on the underlying statistical ideas, th...

For courses in Electrical Engineering. Accessible and applicable learning in electrical engineering for introductory and non-major courses The #1 title in its market, Electrical Engineering: Principles and Applications helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to present basic concepts in a general setting, to show students how the principles of electrical engineering apply to specific problems in their own fields, and to enhance the over...

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

Dit pakket bevat:

Biology: A Global Approach / 12th edition

Dutch Glossary to Campbell Biology / 12th edition

MasteringBiology Student Access Kit with etext (2 jarige licentie)

For courses in introductory calculus-based physics. Precise. Highly accurate.

Carefully crafted. Physics for Scientists and Engineers combines outstanding pedagogy and a clear and direct narrative with applications that draw the student into the physics at hand. The text gives students a thorough understanding of the basic concepts of physics in all its aspects, from mechanics to modern physics.

Each topic begins with concrete observations and experiences that students can relate to their eve...

For one-term courses in Organic Chemistry. A comprehensive, problem-solving approach for the brief Organic Chemistry course. Modern and thorough revisions to the streamlined, Essential Organic Chemistry focus on developing students' problem solving and analytical reasoning skills throughout organic chemistry.

Organized around reaction similarities and rich with contemporary biochemical connections, Bruice's Third Edition discourages memorization and encourages students to be mindful of the fu...

Your lecturer has created this personalised learning resource to support your studies. It contains Pearson content from our worl-renowned textbook authors, and often also industry case studies and articles.

It includes just the bits your lecturer knows you need – nothing extra! They may also have included their own, bespoke, learning materials specific to your course.

Pearson works closely with your university and your lecturers and we are committed to

helping you learn.

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.